As the foodservice industry changes and responds to consumer needs and demands, it is important for foodservice operators, chefs, and restaurant tech providers to stay aware and consider areas of potential growth. This article will look into the emerging trends likely to significantly impact the restaurant industry in 2023.
The food trends in 2023 will go beyond the traditional elements of menu design, and may include the introduction of foodservice technology innovations such as interactive menus and customized offerings, as well as the use of valuable data and insights from restaurant-management systems. Restaurant owners will need to use a combination of these trends to build relationships with their customers, increase corporate efficiency, and ultimately become more successful.
Brizo provides valuable data and insights into the foodservice industry, which can help foodservice operators, chefs, and restaurant tech providers stay informed and plan for future trends. With these insights, restaurant owners can easily make strategic decisions about introducing new menu items, improving customer service, and increasing their market share.
Interactive Menus
In 2023, the introduction of interactive menus may become more commonplace in restaurants. Through interactive menus, restaurants can not only become more efficient by eliminating the process of communicating multiple menu options to customers, but also be more creative in their approach to dining experiences.
Interactive menus could potentially be implemented in many different ways. Restaurants may incorporate customer-menu control systems, a natural-language-processing user interface, and/or augmented-reality visualization tools so that customers can explore, customize, and even order their meal before they get to the restaurant.
Data-Driven Customization
With the abundance of data and insights available, restaurant owners can provide personalization of dishes to deliver a customized experience. Through restaurant-management systems, customers can be given insight into the personalized options they may want to consider to customize their experience. Data insights can be used to explore the correlation between what a customer orders and what they may be likely to order in the future, allowing restaurant owners to provide a streamlined customer experience in 2023.
Additionally, restaurants can utilize data and insights to make decisions regarding menu and recipes and to analyze customer feedback to determine what works best in each location. This data-driven approach can help reduce waste and eliminate the cost and hassle of manual menu testing.
Adoption of Cloud-Based Solutions
Cloud-based solutions are becoming increasingly important for restaurant owners in 2023 and beyond. Cloud-based restaurant-management systems can provide restaurant owners with access to their networks, customers, and operations from anywhere in the world.
These systems can be used for a variety of purposes, such as analyzing customer traffic and revenue, managing inventory, and optimizing supply chain management. Additionally, cloud-based solutions can also help restaurant owners understand customer preferences, provide personalized content, and improve the overall customer experience.
To summarize
As customers continue to become increasingly informed and demanding, the foodservice industry must be prepared to adapt and innovate to stay relevant. In 2023, restaurant owners, chefs, and restaurant tech providers should consider the potential of interactive menus, data-driven customization, and cloud-based solutions in order to provide their customers with the best possible experiences.
