Dessert trends in the foodservice industry are changing rapidly. With the continuous rise of online ordering for meals, food delivery and kitchen-specific delivery services, the landscape for what is considered a dessert trend is ever shifting. This is why it is important to stay informed of the latest developments in consumer preferences and market trends. To do so, restaurant technology providers need to leverage a granular level of data-driven insights and analytics.
In this article, we will explore some of the Frequently Asked Questions (FAQs) around dessert trends in the foodservice industry. We will discuss what foodservice providers need to know about the changing landscape of dessert trends in order to make informed decisions about their operations. We will also consider the industry insights when it comes to Sales Prospecting, marketing and Prospecting the Foodservice Market, as well as discussing Find Kitchens & Expand Operations. We will also dive deeper into Data Enrichment to ensure that your operations are making the most of the Foodservice Market.
But before we jump right into the frequently asked questions regarding desserts trends, let us first look at why dessert trends can be a profitable proposition for restaurant technology providers.
Why are dessert trends important for restaurant technology providers?
To understand why tracking dessert trends can be a valuable proposition for restaurant technology providers, it is important to first look at the big picture. Desserts are an important part of the foodservice industry, as they make up an increasingly substantial share of the total food sales in the United States. In fact, U.S. desserts sales reached nearly $42 billion in 2020. This number is expected to grow due to the increasing popularity of delivery and online ordering services.
Moreover, foodservice providers are increasingly investing in and focusing on desserts as a key part of their food offerings. This is partly driven by the surge in new desserts such as ice cream sandwiches, shakes, and waffles that have become increasingly popular in foodservice settings. Additionally, many foodservice providers are innovating on classic desserts, offering more unique and interesting flavor options.
Thus, the growing market for dessert trends represents an opportunity for restaurant technology providers to capitalize on this segment of the foodservice industry. By leveraging insights from granular-level data, restaurant technology providers can have a better understanding of the current and emerging trends in desserts. This, in turn, allows them to create more effective product strategies for their restaurant clients, as well as assist them in making informed decisions about their operational and marketing strategy.
Frequently Asked Questions About Dessert Trends in the Foodservice Market
1. What are the latest dessert trends in the foodservice market?
The latest trends in the foodservice market around desserts vary by region and sector. Generally, desserts that are trending across all sectors include ice cream sundaes, milkshakes, and ice pops. In addition, baked goods, such as brownies, cakes, and cookies, remain popular offerings in foodservice establishments. Furthermore, creative takes on classic desserts, such as cheesecake, are becoming increasingly popular.
In terms of regional trends, the most popular desserts depend on the state. For example, in California, one increasingly popular trend is gourmet soft serve ice cream. In New York City, frozen yogurt has become increasingly trendy, as have creative desserts such as bubble waffles.
2. What strategies can foodservice providers use to capitalize on these trends?
To capitalize on the current dessert trends, foodservice providers need to leverage a multi-faceted approach.
The first step is to create a menu that focuses on the current dessert trends. This means integrating creative takes on traditional desserts as well as offering new flavors, formulations, and combinations. Additionally, partnering and collaborating with local dessert makers can be a great way to create an interesting and unique menu.
Furthermore, restaurant tech providers need to consider the importance of customer experience when it comes to dessert. For example, one way to differentiate from the competition is to offer personalization options such as incorporating customers’ favorite flavors and toppings into the dish. Additionally, restaurants can use interactive technology such as augmented reality or virtual reality to make the dining experience more engaging and memorable.
3. How can restaurant technology providers use data to gain insights on dessert trends?
Data can be an invaluable tool for restaurant technology providers in terms of understanding the current dessert trends in the foodservice industry. By accessing granular-level data, restaurant tech providers can gain insight into how customers interact with different desserts. Additionally, they can also gain visibility into the popularity of different dessert types in different regions.
For example, Brizo provides access to data that can be used to gain insights into current dessert trends. Using this data, restaurant tech providers can make informed decisions about product strategy and marketing tactics. Additionally, this data can help inform decisions when it comes to expanding operations and finding new kitchen locations.
4. What datasets are available to provide market insights?
Brizo provides a board and diverse set of data fields that are specific to the foodservice industry. These datasets include menu data, customer reviews, regional demographics, and restaurant tech coverage. Additionally, the company also offers data-enrichment services that allow restaurant tech providers to enhance their systems with more comprehensive market insights.
