Content analytics apps for restaurants help foodservice brands to make smarter decisions based on up-to-date data about customer preferences, food trends, and industry trends. The apps leverage a range of data sources, including customer feedback surveys, restaurant POS analytics, menu engineering, and even market research. With data-driven insights, brands have the information they need to improve their digital strategy, increase revenue, understand customer preferences, and more.
Content analytics apps can be used for a range of purposes, from sales prospecting to marketing to finding new kitchens to expanding a restaurant’s current operations. But what are some of the most frequently asked questions around these applications? To answer that, we turned to Brizo, a leading provider of foodservice market intelligence and insights, to explore the most common queries—and what you should know if you’re considering investing in one.
1. What Kind of Data Does a Content Analytics App Provide?
A content analytics app provides detailed insight into a particular industry or sector. For the foodservice market, data fields can include menu engineering, customer feedback surveys, restaurant POS analytics, current pathway analysis, food product tracking, and more. Some apps can also access restaurant tech coverage, giving you an understanding of the trends in the sector that is essential for getting strategic insights into customer preferences and industry trends.
2. How do Content Analytics Apps Help with Sales Prospecting?
Content analytics apps help sales teams to target specific segments of the market that are more likely to be interested in their product or service. With detailed insights into customer and menu preferences, sales teams can approach specific customers or restaurants that they know have a need for the product or service. This increases the likelihood of a successful outcome and drives better customer engagement. The apps can also help sales teams to identify gaps in the market where their product or service could make a difference.
3. How do Content Analytics Apps Help with Marketing?
Content analytics apps can provide detailed insights into customer preferences, trends in the foodservice industry, and more. Armed with this data, marketers can create target-specific campaigns designed to attract and convert more leads. They can also ensure that their messaging is tailored to the right audience, using the right language and visuals. This helps to increase the engagement of potential leads.
4. How can Content Analytics Apps Help with Finding New Kitchens?
Data-driven insights can be invaluable when it comes to finding the right kitchens for expanding operations. With detailed insight into the foodservice market, brands can identify kitchens that fit their needs and understand what their customers are looking for. For example, a restaurant may be able to identify new areas of growth in terms of customer preferences or menu engineering. Armed with this information, they can direct their expansion in the right direction.
5. How do Content Analytics Apps Help with Data Enrichment?
Data enrichment can help brands make decisions with more confidence. By leveraging data sets from a variety of sources on one platform, brands can build a more holistic understanding of the foodservice market. Content analytics apps can help to make sense of all the data points, helping to draw conclusions that may not have been visible before. This can help brands to create more accurate forecasts, spot opportunities, and improve their conversations with customers.
