Everyone wants to be on top when it comes to franchisor business success—and this is only possible if the right decisions are made. However, when evaluating c-store data.com/en/platform/’ target=’_blank’>menu trends, there are several key points and considerations most people overlook. Data-driven research and analysis is fundamental for boosting sales and expanding a business, helping franchisors understand customer purchasing habits and preferences better. This article will explain the value and importance of utilizing data, interactive mapping, and sales prospecting to bring a business up to date with their local foodservice market’s developments.
Data-Driven Restaurant Insights
Accessing the right data and insights to support a brand’s success is a core pillar of any franchisor’s strategy. Specifically, this involves c-store menu trend insights which provide franchisors with valuable information that can be used to browse and evaluate the competition in their market or geographical area. Brizo has developed a set of data fields that offer a comprehensive understanding of foodservice industry trends. This includes an in-depth view of menus, tech coverages, general industry trends, and other insights that can be used to make informed decisions when expanding a franchisor’s operations.
Sales Prospecting
When expanding a franchise’s operations, franchisors need to equip their sales personnel with the right data to be successful. Brizo’s data-driven insights offer franchisors a range of information and analytics that can be used by sales teams to find profitable business opportunities, such as new kitchens or food selling locations, and consequently, increase sales. This data also serves as an ideal tool to target the right customer groups that are most likely to purchase the products or services a franchise has to offer.
Marketing to the Foodservice Market
Drive more leads with Brizo’s data-led industry insights. A franchisor’s success often relies on their ability to attract potential customers and convert those leads into purchases. By utilizing data-provided insights, such as current local trends, franchisors can better target the foodservice market and design campaigns that appeal to the target audience. Moreover, Brizo’s insights can help franchisors understand which food offerings are most popular in the local area and consequently, design promotional activities.
Find Kitchens & Expand Operations
The ability to locate profitable business opportunities with the right data is essential when expanding a franchise’s operations. Brizo’s market intelligence offers franchisors a range of comprehensive information to make strategic decisions when launching a new kitchen. With interactive mapping, franchisors can access regional trends including Acquisition & Building Permits, Restaurants & Bars, Hotels, Schools, Retail Outlets, and other potential selling locations according to their product or service.
Data Enrichment
Finally, data enrichment is critical to successful franchise operations. By enriching existing data fields with additional market-oriented insights, franchisors can make more confident and precise decisions that will benefit their business in the long-term. With Brizo’s data-driven insights, franchisors can identify and analyze more comprehensive trend reviews and visualize mapped data in much more detail.
