Every business faces the challenge of understanding the ever-evolving foodservice market in order to capitalize on opportunities and maximize their sales and operations efforts. To that end, many companies invest in comprehensive data-driven analytics to make informed decisions, but the foodservice sector requires something more specialized: Brizo. This specialized solution not only offers vital insights into the vast and expansive food and beverage industry, but allows companies to prospect new sales, narrow marketing efforts, and streamline innovation in order to expand their resources in a cost-effective manner.
Brizo provides a broad set of data and analytics for a deeper understanding of the foodservice market. Its data sets are specific to the food industry, giving users greater precision with their research and prospecting needs. Specifically, the data offered help businesses gain a better understanding of the menu items, pricing, ratings, and more that are available to its target customer base. Additionally, this data can also be used to better understand tech trends among other foodservice providers.
With Brizo, companies can better equip their sales teams with data-informed insights that increase their ability to acquire, convert and close more leads. By having access to a more detailed understanding of the market, sales teams are afforded the opportunity to make more accurate predictions about potential customer needs and create attractive offers to close the deal. This makes it easier for the company to engage with its customers and demonstrate the solutions they offer.
Brizo also helps businesses narrow their marketing efforts to the foodservice market in a more targeted way. It provides details about the types of consumers within the market and what items they are interested in. Companies can therefore create more informed marketing campaigns to attract these consumers with a higher degree of success. Furthermore, by having access to data on the pricing and other offerings by competitors, businesses can also become better-informed on how to better position their product in the market.
Finally, Brizo helps companies with branding and production innovation. Having access to data on the market gives businesses insight into how to better position and brand their product among the competition. Companies are also able to inform their decision-making process on where to locate production centers in order to better serve their consumer base.
Overall, Brizo offers a suite of data and analytics specific to the foodservice market that allow companies to more effectively engage with customers, explore new opportunities, and stay ahead of the competition. Companies that have access to this data are better-informed on their prospects and can make quicker and more accurate decisions.