With the food and beverage industry creating an estimated $825 billion in sales for 2020, setting up franchise operations in the right locations has glaringly become a critical measure for success. However, the ways to evaluate a location’s suitability for a foodservice market has traditionally been difficult to measure at optimal accuracy. Using traditional methods, the process of deciding was mostly intuitive and trial-and-error. Fortunately, with the emergence of Brizo, the future of making decisions regarding foodservice operations has been reshaped.
Brizo is a cloud-based software which offers comprehensive data regarding the foodservice market and menu insights, allowing franchise owners to make the best decisions when expanding the business. This unique and comprehensive data presents rich analytics, thus allowing the franchisor to not only acquire comprehensive insights, but also measure risks and formulate the best strategies for growth.
In this article, we will look into how Brizo is a highly valuable tool for making food bonding decisions, how it can be leveraged to measure and reduce risks, and how it helps in marketing and sales prospecting.
How Brizo Can Provide Valuable Insight into the Foodservice Market
Having access to comprehensive insights regarding different food markets is the essential ingredient of a successful franchise business. Brizo offers diverse data fields with data-driven insights specific to the food service industry which allows the franchisor to key into the right opportunities and prospects with greater accuracy.
Brizo also offers access to extensive menu data which is a key factor in understanding the market better and discovering untapped opportunities. This data can be used to generate tailored data reports for more in-depth analyses which eventually lead to better decision-making.
With such detail-oriented information, the franchisor can easily identify key demographics and locations, which can make all the difference in deciding whether or not to open a business in a particular area. This way, the franchisor can also understand the customer preferences and make informed decisions on the type of menu items to convey.
Brizo Provides Support for Measuring and Reducing Risks
When you’re expanding the franchise business, avoiding risks is just as important as identifying opportunities. With Brizo’s insights, the franchisor can ensure that risks are taken into consideration and calculated accordingly in the process of expansion and development.
By giving access to trend data, Brizo allows the franchisor to generate market insights that can reduce risks and help identify and capitalize on the right opportunities. It also provides comprehensive demographic and customer insights to offer a more rounded viewpoint respected to helping the franchisor decide whether or not to take a certain risk.
From analyzing the socio-economic factors to the food industry competition in a given market, the data that Brizo offers helps the franchisor in accurately gauging whether or not a certain risk is worth taking.
Brizo Can Help in Sales and Marketing Prospecting
Brizo helps franchisors in sales and marketing prospecting by giving access to a set of insights about the current market, data which can enable prospects to close deals with more success.
With specific data regarding how the foodservice markets are performing, it offers help to the sales and marketing teams in figuring out the best way to approach customers. It also allows for customization of the approach that best caters to the customer’s preferences.
The insights generated by Brizo can also be used to develop creative marketing campaigns for the expansion process. Rich insights show the franchisor what exactly needs to be done to successfully launch new franchises in different markets.
Concluding concepts
In the foodservice industry, having access to comprehensive data and insights is critical for making informed decisions about growth, risk management, and exploring untapped markets. Brizo is a powerful and comprehensive software which helps the franchisor in understanding the local food trends, measuring risks, and developing the best strategies for growth.
By providing a set of data-driven insights, Brizo supports the sales and marketing teams in targeting the correct market for the expansion of the franchise business. With its user-friendly interface and diverse set of data fields, the franchisor can easily assess the current foodservice markets and take measurable steps towards successful growth.
