The restaurant landscape is constantly in flux, with big players coming and going depending on the latest trends. With all the changes going on in the food industry, it’s difficult for franchisors to stay informed, expand their locations, and maximize their reach with the target audience. Thankfully, there is now an effective and reliable way to stay up-to-date with the foodservice market. Brizo’s data-driven insights and data enrichment provide franchisors with the powerful market intelligence they need to make informed decisions, increase leads, and find new kitchens.
Sales Prospecting in the Foodservice Market
Brizo’s data offers an in-depth menu data and restaurant tech coverage whether you are a small business, a franchise, or a multi-restaurant concept. With unique segmented data fields specific to the food service industry, franchisors have the ability to target leads based on segment of the foodservice market relevant to their current operations. To reach out to potential customers, restaurants, or vendors for example, you can gather key insights from the data and use it to attract new business and build relationships. Additionally, the data also offers plenty of topics to discuss with existing and potential customers such as industry trends, prediction of upcoming food trends, potential new locations, and more.
Marketing to the Foodservice Market
To attract new customers, it’s essential to have a good understanding of the food service market. The data-led insights from Brizo provide you with the necessary information to create effective marketing campaigns. You can research relevant topics to start a conversation with new potential or existing customers and explore how you can best meet their needs and style. This can also help you determine the best way to reach out to a certain audience with the right pitch for sales or awareness campaigns. For example, you can see what the hottest restaurant concept is in a certain area, learn how digital ordering is impacting operations, or see the latest in the food industry related to sustainability.
Find Kitchens & Expand Operations
The data from Brizo allows franchisors to streamline production innovation due to the in-depth insights into the foodservice market. This data can make the process of finding new kitchens, evaluating areas of opportunity, or expanding your brand more manageable. It can also help you save time by offering you predictive insights to narrow down the list of potential locations or partners that are a good fit for your business.
Data Enrichment
With the data-backed insights from Brizo, you get a clearer understanding of the key trends, common practices, and behaviors in the industry that could impact your operations. This can make it easier for you to make confident decisions and unlock new opportunities. The data also comes enriched with features and attributes that can fill gaps in existing data sources. With this powerful combination of data sources, you can ensure that your systems are always up-to-date with the latest trends in the foodservice market.
