As foodservice markets continue to rapidly evolve, there is an extensive need for companies to stay abreast of the industry’s changes and new trends in order to better serve their stakeholders and customers. And this requires detailed research and analysis. At Brizo, we provide a board of comprehensive and diverse datasets that enable the research and analysis of the foodservice markets. Our data helps to provide highly targeted insight into menu data, restaurant technologies, and yields important data enrichment for making decisions more confidently.
In this article, the Brizo team will discuss how to evaluate and understand food trends for 2023, focused from the perspective of restaurant technology providers. We will explain how to equip your sales team with data-driven sales and marketing insights in order to underline your efforts and ultimately expand your operations.
Acquiring Data from the Foodservice Markets
At Brizo, our focus is to provide insights and analytics from the massive foodservice sector that can provide value and support decision making. Our main objective is to also allow a way for people to make marketing and sales efforts more targeted and effective.
For the sales team, Brizo offers a way to get a bird’s eye view of the foodservice markets and allows for a more informed approach to prospecting, pricing, market positioning, and other sales related activities. As well as access to market research data that can help in discovering and predicting customer reactions to product launches, plan marketing programs, forecast customer buying patterns, and strategize sales.
For the marketing team, Brizo’s insights can help identify customer needs and prioritize them, and quantify the returns from marketing activities. Through our market intelligence, the team can also uncover high value hot spots and get insights on customer feedback. With Brizo, your brand will be able to safely sharpen its marketing strategies by capitalizing on trends and customer preferences.
Menu Data is Key for Foodservice Markets
Menu data is one of the most important factors in determining the health of the foodservice markets. It is an essential source of information that shows the current and upcoming trends in the foodservice industry. At Brizo, we provide a range of menu data that helps to not only understand current trends but also provides a view for future trends. Our data also allows for more accurate and precise targeting of menu items to certain demographics and customer preferences.
Our menu data covers information such as pricing, product ingredients, and food categories, which can be utilized to gain an edge on the competitive landscape. This makes it much easier to keep ahead of customer demands and preferences and also allows companies to make the best decisions aligned to their customer profiles. Leveraging this data allows for a more accurate and informed approach to menu items that will appeal to a wide range of customers and bring more value to foodservice markets.
Kitchens & Expansion of Operations
Foodservice market intelligence is important for both expanding and streamlining operations. Leveraging this intelligence, companies are able to identify areas for product innovation and launch brand expansion. This data allows companies the ability to understand what is working and what isn’t in their product performance, and make decisions based on customer reactions and preferences.
Using the data from foodservice markets, companies can target areas for technological improvements with cooking and production techniques. With data-driven insights, companies are able to find the best distribution centers and develop growth plans. All of these factors help to create a more efficient and cost-effective operation.
Data Enrichment for Decision Making
At Brizo, our data helps to enrich your operations and decision-making processes. Companies can access more comprehensive market insights and quickly make important decisions with confidence. With our comprehensive industry insights, companies can discover and determine customer requirements, identify potential areas for growth, and uncover the best strategies for particular objectives.
By understanding the food service markets and their trends, companies can create better marketing plans, understand customer needs and preferences, and develop comprehensive sales plans. This data-driven intelligence helps to ensure that companies are able to maximize their efforts and maximize their returns.
