For restaurant technology providers, leveraging advanced analysis of food and beverage (F&B) consumer insight data can be invaluable in driving growth. F&B data not only helps restaurants better understand their customers, but also provides insights into the competitive landscape. By analysing data from a variety of sources, such as menus, sales data and restaurant technology, restaurant technology providers can equip their sales teams with data-driven insights to inform marketing strategies, ensuring they can attract, convert and close more leads.
Data enrichment also provides the opportunity to streamline production innovation and strategically expand operations, grow the brand and increase performance. Yet, with access to so much data, it can be daunting to extract meaningful insights that inform decisions. Fortunately, market intelligence providers such as Brizo provide a board and diverse set of data for deeper foodservice market understanding and analysis.
In this article, we will explore:
The data fields used to generate F&B consumer insights for better market understandingHow leveraging sales prospecting data can help restaurant technology providers target the foodservice marketHow data-led insights help restaurant technology providers craft more targeted marketing strategiesHow market insights from data enrichment can help streamline production innovation and expand operations
The Data Fields Used to Generate F&B Consumer Insights
Brizo’s data provides highly targeted research and prospecting of the foodservice market with unique data fields specific to the industry. This includes in-depth menu data and restaurant technology coverage. By understanding one’s target audience, it is possible to drill down further into the data to uncover the insights necessary to guide marketing and sales decisions. This data can help to research current trends, predict future food service trends and even examine consumer behavior across regions and sectors.
In addition to menu data, F&B consumer insights typically includes:
Core product and service offeringsPricingSupplier contacts and competitive analysisStaffing data and labor costsOperational analysisSocial media presence and marketing strategies
Each of these fields provides valuable insights that can be combined to generate an in-depth understanding of the customer base and the competitive landscape.
Leveraging Data-Driven Insights to Target the Foodservice Market
Sales prospecting in the foodservice market helps restaurant technology providers focus resources in the right places. Analyzing F&B data allows for sophisticated segmenting, enabling you to identify customers according to the preferences, needs, demographics, behaviors and interests. This data enables you to develop market entry strategies and prioritize customer leads. Utilizing market intelligence insights, sales teams can quickly target potential customers for content personalization and better understands their customers, especially in terms of resource availability and necessary support.
Also by integrating F&B insights into a sales tech stack, restaurant technology providers can create an automated system which can easily find and track customer leads.
Marketing with Data-Led Insights
In addition to data-driven insights and analytics to inform sales targeting strategies, data led industry insights can help craft targeted marketing strategies. By collecting customer data, it is possible to gain in-depth insights into customer preferences and then use that data to design experiences tailored to different segments.
When analyzing F&B data, restaurant technology providers should pay close attention to customer pain points and address these problems with the right product or service. It is essential to take the time to understand how current and potential customers engage with the market and identify opportunities to add value.
F&B insights can also be used to optimize the customer journey from attraction to conversion. By gathering customer feedback, restaurant technology providers can ensure that prospects are engaged at every step of the journey.
Data Enrichment to Streamline Production Innovation and Expand Operations
Leveraging data enrichment from F&B insights helps restaurant technology providers to make smarter decisions when expansions or new product lines are considered. By understanding customer needs and the competitive landscape, it is possible to make informed decisions that can then be tested and refined.
Data enrichment also helps to identify opportunities for supply chain optimization. By collecting customer data, restaurant technology providers can better understand what consumers want and adjust their strategies accordingly. This, combined with competitive analysis, allows for the research necessary to determine whether a certain product meets customer needs better than others, making it easier to design the best solutions for the customer.
The essence
By gathering in-depth F&B consumer insights, restaurant technology providers can make smarter marketing and sales plans. Data- driven insights enable sales teams to target the right customers and ensure each lead is catered to effectively. Furthermore, by using data enrichment and collecting customer feedback, it is possible to optimize production innovation and strategically expand operations in a cost-effective manner.
