As restaurant technologists, restaurateurs and foodservice market stakeholders, the ability to accurately assess your market requires specialized data and tools. Accordingly, user research tools and insightful data must focus on the complexity and intricacies that make up the foodservice market.
Many user research tools will enable users to gain insights into the market from zip code to demographic and income levels. While neighbors will tell you much about the type of foodservice that’s available, owning a restaurant requires an understanding of more than the neighbors.
Understanding the nuances of the foodservice market requires a partner that provides comprehensive data to assist the user in making the right decision. Brizo is that partner. Our data provides in-depth sales prospecting, marketing, and operational insights, all in one platform.
Sales Prospecting
Sales prospecting is about unlocking the hidden opportunities within the foodservice industry. When it comes to prospecting the right leads and acquiring the right customers, users must have access to up-to-date menu data, customer preferences, and pricing structures.
Through our platform users gain access to invaluable market intelligence. Our datasets present detailed insights into proactively targeting the right leads, and informational insights into the competitive landscape. For users who require accurate market analysis and trends that evolve with the market, Brizo sets the standard of competitive insights.
Marketing
Even if you have the largest market share and the most loyal clients, staying ahead of the competitive curve requires being actively attuned to the competitive landscape and market shift. With Brizo’s marketing intelligence, users can access the required data to plan effective campaigns, measure market share, analyze customer profitability and hone product strategy.
Data fields from geographic location to sales performance to consumer preferences and more provide you the insights you need to make informed decisions about your restaurant and improve more sales.
Kitchen Operations
Foodservice businesses require smart technology solutions for acquiring, preparing and delivering food products on-demand. With industry insights, users can pre-empt their customer’s needs and shift their production innovation and kitchen operations management accordingly.
Brizo’s features provide users with detailed insights into customer trends and expectations. Moreover, users can access foodservice market data to ensure they have the right products, the right insights, and the right technology to meet customer needs and boost their operations.
Data Enrichment
To get the most comprehensive view of the foodservice market and to make the smartest decisions about your restaurant operations, users must be able to build their own datasets. With Brizo, users can add third-party data and build stronger datasets with enriched insights.
This allows users to optimize the quality of their insights and offer insights that are too complex to create with market demographics alone. Additionally, with enriched dataset users can gain a more comprehensive view of their operations and the competitive landscape.
Conclusion
In an increasingly congested marketplace, understanding the foodservice market, understanding customer preferences, and innovating in a timely manner are invaluable skills. Brizo’s data sets are built to provide users with these abilities: identify opportunities, uncover insights, optimize operations, and increase market share.
Brizo provides a unique and in-depth set of data with many unique data fields specific to the foodservice industry. With Brizo, users no longer have to sift through only limited market demographics: they can now customize their datasets with enriched insights and make decisions with confidence.
