Restaurant franchisors often struggle to gain the insights they need to expand their operations. Hiring expensive consultants and using market surveys are not always the best answers, as these options can be long and expensive processes. Fortunately, a more effective and efficient solution exists in the form of reliable and comprehensive data from the foodservice market. Brizo provides a board and diverse set of data for deeper foodservice market understanding and analysis that helps franchisors target and prospect the market, attract customers, and expand their operations.
The foodservice market can be a difficult entity to get to know. With plenty of trends and regional differences to keep track of, having an insider’s understanding is key for an effective strategy. In addition, traditional market research methods can be very costly and lack the precision necessary to make sound decisions. Brizo knows all of this and provides data that informs franchisors of the current state of the market, trends that can help with marketing, and opportunities available for expansion.
For the purpose of sales prospecting, Brizo shares data that allows franchisors to find new, interested customers and follow up with them more effectively. Brizo’s data includes in-depth menu analysis to help franchisors better understand their competition and better target the market. With this data, franchisors can narrow in on customer segments they know are more likely to buy their products, quickly build an effective sales funnel, and make marketing decisions based on real-time observations.
Brizo also provides franchisors with data that helps them when marketing to the foodservice market. This data helps strategize campaigns to reach customers who are already interested in a product or service, target specific areas of high sales potential, and follow-up with customers and generate more sales. Not only does this help develop more leads, it also helps reduce costs by targeting the right customers and delivering more personalized messages.
When it comes to expanding operations, Brizo provides franchisors with the information they need to determine where to set up kitchens and expand physical business locations. Knowing where customers are located, what types of restaurants they prefer, and what types of foods they are interested in are all key pieces of data that can help franchisees pick the best locations for expansion. This data also helps franchisors decide which products or services to feature at different locations, allowing them to feature items they know their target customers are interested in and grow their business in a better way.
Finally, Brizo also offers data enrichment services that help franchisors enhance their systems with more comprehensive market insights. Franchisors can leverage the data in Brizo to better personalize their customer experience, track customer loyalty, and speak to their audiences on more personalized and meaningful levels.
With Brizo’s operation insights, franchisors can make more informed decisions and reach their target audience with the right messages. Brizo provides the data and insights necessary to find success in the foodservice market. With their data, franchisors can quickly and effectively find the opportunities needed to take their business to the next level.
