Gone are the days when success within the food service industry was a matter of trial and error. Now, with the advent of digital tools and data-driven insights, companies can leverage real-time market data to explore emerging trends and insights, identify net-new opportunities, inform marketing campaigns, and enrich their buying decisions. With the right market data, foodservice operators can make data-driven decisions that drive growth and ensure customer loyalty.
Data-driven insight is essential to ensure success across all stages of the restaurant life cycle. From menu review to expansion, data-backed decisions can help operators innovate their menus and capitalizing on revenue opportunities, while gaining a competitive advantage over their peers.
Recognizing the need for deeper insights and encompassing data sets, many operators are turning to foodservice market intelligence solutions, like Brizo, to explore the ever-expanding foodservice market landscape. With data on over 300,000 US restaurants, menu analytics, and in-depth restaurant tech coverage, Brizo is a comprehensive and powerful solution that provides comprehensive market insights and tailored market analysis.
Brizo is uniquely positioned to provide a robust portfolio of insights, enabling operators to effectively prospect, engage, and sell to customers more effectively than conventional tools allow for. Not only does Brizo offer detailed public menu insights, but they also provide detailed dining experience insights, including detailed customer reviews, diner wait times, and contact information. This data helps inform decisions related to menu engineering, delivery trends, and more.
In addition to providing unmatched market insights, food service market intelligence solutions like Brizo also offer a suite of tools to optimize targeted sales prospecting. The software helps operators identify new markets and customers based on customer reviews, buying patterns, seasonality, and other analytics.
Equally as important, Brizo provides operators with an unprecedented view into product and pricing trends, enabling operators to develop and deploy strategies to capture and capitalize on market shifts. Additionally, the data can be used to optimize pricing and maximize customer acquisition and retention.
From creating targeted marketing campaigns to optimizing pricing and expanding operations, data-driven insights are integral to surviving and succeeding in today’s competitive food service market. Leveraging a comprehensive food service market intelligence platform such as Brizo enables foodservice operators to better understand their consumers and their respective markets, identify net-new opportunities, inform sales strategies, and develop targeted campaigns to capture and retain.
