The foodservice industry is a complex and fast-moving sector, with many businesses vying for a slice of the pie. It is an ever-shifting landscape, with regional tastes and trends playing a large role in the success of these businesses. This makes analyzing and understanding data around this sector a crucial — yet frequently overlooked — area of success.
With the help of data-driven insights and analytics from a reliable company like Brizo, decisions to expand operations, streamline production, and strategize marketing plans can lead to a more successful business. The comprehensive insights this data provides puts franchisors in the position to tap into local tastes and trends and empower their sales teams, as well as provide enterprises the very relevant uplift to track their customers’ preferences and take a data-driven approach to their marketing plans.
menu and Restaurant Technology Coverage
As restaurants switch to contactless services, delivery models, and other forms of foodservice solutions, menu and restaurant technology coverage have become even more essential. Understanding customers’ preferences and menu choices involve analytics on not just the cuisine but the technology and delivery models used.
This makes it important to have access to data that is up-to-date and useful. Brizo offers one of the most comprehensive data points on the food service industry market, including menu data and restaurant technology coverage. Through their insights, businesses are able to stay ahead of market trends and gain a deeper understanding of customer loyalty and preferences.
Sales Prospecting in the Foodservice Market
Sales teams are frequently assailed with inbound leads from prospects. Without reliable data to inform prospects regarding local tastes and trends, sales teams can often be out of their depth. Brizo’s data enables highly targeted research and prospecting in the foodservice market. This is especially beneficial for national restaurants as it provides insights into regional tastes and trends wherever they have a business operation.
This data also provides the sales team several metrics to assist in lead scoring down to the regional level. Having access to this intelligence ensures that sales teams are able to provide clients with accurate and up-to-date info, thus preparing them for a more profitable and successful customer experience.
Marketing to the Foodservice Market
With such comprehensive data on the restaurant industry, businesses can use this intelligence to precisely target local customers to attract, convert, and retain them. By analyzing this data, marketers are equipped to identify the exact tastes and trends in each local market they operate in. This, in turn, will better enable them to tailor their content and messaging to fit those local tastes and trends.
For businesses that are using influencers or content production focused on increasing lead conversion with demos, reviews, or catered posts, precise local data helps marketers to identify the local consumers who have the greatest interest in the restaurant industry and bring them closer to closing the loop.
Find Kitchens and Expand Operations
Businesses wanting to expand operations or streamline their production process need to be able to understand the local foodservice market. Knowing local tastes and trends helps to identify the best locations for expansion as well as where and what types of food to prepare. Through Brizo’s data enrichment process, businesses are able to access precise information on local foodservice market to assist and inform their decisions.
Not only will businesses be offered more insights on local customer preferences, but they can also gain information on various market trends such as competitor pricepoints, menu items, or attractive new technologies used by local customers. This data allows companies to make informed decisions to ensure their production innovation aligns perfectly with local customer tastes and preferences.
By utilizing the power of data-driven insights and analytics from a trusted source like Brizo, companies are able to better understand customer preferences, market trends, and the best venues to expand and streamline their production process. With this knowledge, businesses are more likely to be successful and achieve success in the ever-evolving foodservice industry.
