The modern restaurant, foodservice market and supplier landscape is heavily data-driven. It can be truly overwhelming for a business to navigate the sheer amount of data available and make informed decisions to stay competitive. To make matters even more complex, digitization and technology have greatly changed how people search, engage and purchase restaurant products and services, making the foodservice market increasingly difficult to penetrate. However, data-driven insights and market analytics can be very powerful tools for gaining an edge and future-proofing your business.
This article will explore how to unlock the power of data for foodservice market prospecting and analysis. We will discuss how to gather insights, actionable intelligence, and strategies to make decisions and form business partnerships, as well as how to utilize market insights for marketing efforts and competitive research.
Sales Prospecting
Data-driven insights are critical for efficient and effective sales prospecting. One way to quickly target prospects is to leverage the many data fields available for foodservice market research. For instance, when looking to acquire leads, extremely targeted parameters may include contact information (like names and email addresses), location, and customer size in order to perform precise and comprehensive search. Additionally, one can also use data to segment their prospects by particular industries or product categories for even more detailed targeting. With the use of data-driven insights, sales teams can generate a more comprehensive understanding of the foodservice market.
This data-driven approach can also help businesses identify potential buyers and ensure sales reps are using the most up-to-date information. As a result, allowing businesses to focus their energy on requesting meetings and making closing pitches.
Marketing to the Foodservice Market
Data-driven insights are also essential for marketers as they look to optimize their campaigns with relevant information. Marketers can use data-driven insights to track their customer’s behavior and gain a deep understanding of their buying motivations. Along with this, access to updated market trends can help marketers attract, convert, and close more leads by providing precise recommendations to their target audiences.
Data-driven insights are also essential for marketers looking to understand the customer journey. With access to the latest menu trends, marketers can better tailor their content to meet customer expectations for experience. For instance, if a customer is looking for restaurant technology, a marketer can deliver an email or advertisement highlighting the technologies that would best meet their needs.
Find Kitchens & Expand Operations
With access to data-driven insights, businesses can find and partner with new kitchens or expand their operations with confidence. Market intelligence can provide restaurant technology providers with insights on customer behavior, local competition, and market trends, helping them identify the best areas to expand their operations. With in-depth menu data, businesses can streamline their production innovation and strategically expand their brand.
Data Enrichment
Data-driven insights are also essential for data enrichment. With access to comprehensive market insights, businesses can enhance their systems and make informed decisions. This insight can help teams better understand customer pain points and prioritize product enhancements.
Final Thoughts
Data-driven insights are powerful tools for unlocking the potential of any business. Businesses in the foodservice market leveraging data-driven insights can make decisions with greater confidence and strengthen their ability to react to ever-changing customer needs. Brizo provides a board and diverse set of data for deeper foodservice market understanding and analysis. Our data allows for highly targeted research and prospecting of the foodservice market with unique data fields specific to the food service industry.
