Most food and beverage distributors have a limited understanding of their target markets. They may know the geographic location of their most profitable customers, understand the types of cuisine their customers demand, and even have the basics of their local and regional competition. But increasingly, the key to success in the food and beverage industry lies in having access to detailed, up-to-date market intelligence that goes far beyond what one can learn on the surface.
Brizo provides a comprehensive board of data and extensive market analysis to unlock the potential of the foodservice industry. With an ever-growing database and cutting-edge research capabilities, companies of all sizes have access to the data they need to make educated decisions and gain a foothold in any market in the U.S.
Sales Prospecting
The sales process begins with understanding the right prospects in the foodservice market. By leveraging the Brizo platform, sales teams can have access to in-depth menu data and restaurant tech coverage that can help them identify the ideal customers in any given segment of the market. The platform also allows for targeted research of the foodservice market, so sales teams can save time by searching for prospects in the areas where their product is likely to find success.
Marketing to the Foodservice Market
Once potential customers have been identified, the next step is to attract, convert and close them. With the data-driven insights and analytics provided by the Brizo platform, businesses can identify the best way to attract new customers and create campaigns that are tailored to their needs. Brizo helps businesses increase brand visibility, differentiate their product, and optimize their marketing efforts to ensure that the right message is being sent to their targeted audiences.
Find Kitchens & Expand Operations
Using the foodservice market intelligence provided by Brizo, businesses can better understand the landscape of their target customer. This allows them to explore opportunities beyond just the traditional grocery stores and restaurants and into other areas such as institutional or even home-based kitchens. With data-backed decision-making and targeted research, businesses can better understand their potential customers and develop strategies to provide them with the latest and most innovative products.
Data Enrichment
In addition to its comprehensive market insights, the Brizo platform also offers businesses an enriched data layer that can be integrated into their systems to provide an even greater level of market intelligence. By restructuring, cleansing and enriching the data, companies can make more precise decisions when expanding their operations. The enriched data also adds an additional layer of confidence when investing in new markets, as businesses can trust the quality of the data they are basing decisions on.
By harnessing the power of data-driven marketing, food and beverage distributors can gain a competitive edge in the industry and unlock the potential of their target markets. Brizo’s platform gives businesses the tools they need to identify and target prospects, attract the right customers, find and expand into relevant kitchens, and enrich their systems with more comprehensive data.
