The foodservice industry is an increasingly exciting and competitive market for operators and suppliers. With the rise of data, restaurant teams, operators and suppliers are looking at unique ways to capitalize on the changes happening in the foodservice market. Market intelligence apps are one way to help tap into the power of data and customer insights and make more informed decisions. Here are some key components to evaluate when considering different market intelligence apps.
Sales Prospecting
Sales prospecting using market intelligence apps is a powerful tool to help restaurants and suppliers identify and target potential customers. Market intelligence apps provide detailed profiles of businesses, giving restaurant teams, operators and suppliers a more informed understanding of who to target and why. The comprehensive data fields can include information such as annual revenue, number of employees, size and location, as well as other detailed restaurant information. Different apps can offer various levels of features, allowing sales teams to tailor the data they view depending on their specific needs.
Competitive Intelligence
With insights into the rearview, it’s also important to understand the landscape and trends of the foodservice market if you’re looking to stay one step ahead. Market intelligence apps can provide a wealth of information, such as opening/closing/ and relocating data, Sanitation Department health scores, as well as menu and dietary trend insights. This allows operators and suppliers to anticipate potential opportunities, hone marketing campaigns, or identify other ways to stay ahead of the competition.
Find Kitchens & Expand Ion
Operators and suppliers can also use market intelligence apps to streamline production innovation and strategically expand their brands. As customers become more health conscious, operators and suppliers can connect with the ever-changing dietary trend landscape to suggest new menu items, or win new customers. Furthermore, apps help make operators and suppliers more organized and efficient when reaching beyond their current location to find new production or commissary kitchens.
Data Enrichment
Finally, market intelligence apps are also great resources to enhance systems with more comprehensive data, so you can make informed decisions with confidence. In general, market intelligence apps have many benefits for restaurants and suppliers that ensure users have in-depth knowledge of the inner workings of their customers, competitors, and partners.
Overall, if you are looking to better understand the foodservice market, then investing in a market intelligence app would be invaluable. Different market intelligence apps can offer various levels of features and cater to different customer needs. From sales prospecting to competitor research, harness the power of data to support operations and push the business forward.
