As the food and beverage industry continues to grow, so does the need for insights to help make informed decisions when expanding operations. For franchisors looking to gain a competitive edge and understand local food trends, it can be difficult to know where and how to look. Fortunately, new technology offers an unprecedented level of data-driven insights that give companies the edge they need to succeed.
Brizo provides a comprehensive suite of services, data, and analytics to help franchisors make informed decisions and gain a deeper understanding of the foodservice market. With in-depth menu data, restaurant tech coverage, and sales prospecting, Brizo arms franchisors with powerful tools to quickly uncover market trends and opportunities. These insights are invaluable when it comes to evaluating an area’s offerings, attractions, and potential for success.
Data Enrichment
Data enrichment is the cornerstone of any successful marketing campaign, and it is just as important when expanding operations into new markets. By leveraging powerful insights from Brizo’s data-led industry research, franchisors can quickly enrich their internal databases with comprehensive information that will increase their understanding of the local restaurant market. Furthermore, they can also access detailed, up-to-date data about food trends in the area, enabling them to better plan for future operations.
Sales Prospecting
One of the key benefits of understanding foodservice market trends is that it can help companies uncover untapped potential. By leveraging Brizo’s unique data fields and market insights, sales teams can conduct highly targeted research and prospecting efforts to identify and pursue promising opportunities. This can help maximize marketing and sales efforts, while also providing invaluable insights into customer needs and preferences.
Find Kitchens & Expand Operations
In order to successfully expand operations and launch new restaurants, franchisors must have a comprehensive understanding of the local foodservices market. In addition to market insights, Brizo’s data also provides visibility into the availability of kitchen space in a particular market, enabling companies to streamline production innovation and strategically expand their brand.
Marketing to the Foodservice Market
Ultimately, data-driven insights from Brizo help franchisors create effective marketing campaigns that not only attract, but convert and close more leads. With a deeper understanding of the local foodservice market at their disposal, franchisors can make data-informed decisions to reach the right audiences and produce the most effective campaigns possible.
