Data-driven insights are a must for restaurants and food service providers. Knowing how to efficiently evaluate and understand account based analytics is key to unlocking data-driven trends in this industry. Brizo provides an expansive board and global set of data designed to help restaurant technology providers gain deeper market insights and analysis.
At Brizo, our data allows for highly targeted research and prospecting, and enables customers to make informed decisions with unique data fields specific to the foodservice industry. Our insights include in-depth menu data, restaurant revenue and sales growth, customer feedback, as well as restaurant technology coverage.
In this article, we’ll cover the different aspects of evaluating and understanding the account based analytics studios available for restaurants and restaurants technology providers.
Sales Prospecting
Sales prospecting in the foodservice market can be made much easier with the right analytics. Utilizing Brizo’s account based analytics, sales teams can leverage customer data to accurately identify and engage with prospective customers to close more leads. The analytics provides restaurants with comprehensive data on the types of cuisines customers prefer, restaurant revenue and sales growth, customer telecommunications data, and so much more. This data can then be used to create targeted lead lists that help sales teams qualify high-value prospects on a local, regional, or global level.
When it comes to marketing in the food service industry, Brizo can help empower restaurants to attract, convert, and close more leads with customized data-led solutions. With Brizo’s analytics, restaurants can segment their customer base to effectively target their desired audience. This could include customer preferences, local markets, or interests to name a few.
In addition, Brizo helps take the guesswork out of menu strategies, by providing detailed customer feedback based on preferred items. Understanding what customers want can help restaurants test, plan, and optimize their menus to facilitate maximum customer satisfaction.
Kitchen Automation & Expansion
Data-driven insights are key for efficient kitchen operations. Brizo allows restaurant technology providers to streamline production innovation and strategically expand their brand using restaurant industry intelligence. By understanding restaurant preferences and customer feedback, franchisees and restaurants can keep up with the ever-evolving needs of their customers.
Finally, Brizo also provides an enriched data base for restaurants to better understand foodservice market trends. Our data can help restaurants recognize customer patterns, observe changes in special dietary preferences or allergens, and manage multiple locations efficiently.
