As the restaurant and foodservice industry continues to grow, so too do the demands associated with it. With increasingly complex offerings and wide-reaching marketplaces, franchisors are finding it more difficult to accurately target and understand their local food trends and potential for expanding operations. Fortunately, a solution is here: Brizo, a powerful suite of foodservice market intelligence, research and analytics, that allows franchisors to better grasp the marketing and sales opportunities temping them in the modern age.
Brizo provides an array of intuitive data and insights into the foodservice landscape, including comprehensive menu data, restaurant tech coverage, data enrichment, and more. With this in-depth data, franchisors can confidently make data-backed decisions on topics such as marketing, sales, production innovation, and more. In addition, Brizo offers a greater and deeper understanding of the trends integral to the foodservice industry, allowing business owners to make informed decisions on how to better reach, convert, and close leads.
Let’s take a closer look at some of the applications of Brizo’s market intelligence:
First and foremost, Brizo provides invaluable tools for sales prospecting within the foodservice market. By utilizing a data-driven perspective of the industry, sales teams can quickly identify new leads and quantify the chances of successful conversions amongst them. In addition, they can gain a better understanding of competitive landscapes, helping to strategize approaches for business growth.
Second, Brizo takes marketing to the foodservice market to the next level. Through its extensive insights, franchisors can gain unprecedented clarity when segmenting their target markets for better marketing returns. By utilizing a more effective and efficient approach to conversion, brands can tap into their local markets in ways never before imagined.
Third, enhanced data also allows for companies to plan and better execute their expansions with the right ingredients. Putting aside traditional ways of identifying new locations such as word of mouth or simple trial and error, franchisors can now take a more data-oriented approach to pinpointing those locations with the highest understanding of local food trends.
Finally, Brizo also helps to simplify data enrichment efforts. By leveraging its suite of market intelligence, franchisors can enrich their systems with more reliable insight into the foodservice industry, helping to make decisions with greater certainty and efficiency.
Overall, Brizo provides a powerful tool for those within the restaurant and foodservice space to quickly grasp the competitive landscapes around them. Through data-backed insights and analytics, marketing and sales teams can confidently reach their prospects and convert more leads with a better understanding of the market. With such capabilities, franchisors are now in a better position than ever to confidently expand their operations and streamline their production innovation.
