Convenience store consumer trend reports can provide valuable insights into the foodservice industry, but there’s often more to the picture than what the data can tell us. By taking advantage of the comprehensive analysis available through Brizo, franchisors can gain greater market insight and make more informed decisions when expanding their business. Using advanced tools to analyze restaurant menus, sales prospects, marketing, and new technology, we can get a better understanding of the local food scene that can have a major impact on the success of your business.
Sales Prospecting in the Foodservice Market
Sales prospecting involves exploring the entire industry to successfully identify leads and build relationships with customers. Brizo’s data search and analytics capabilities provide the added convenience of allowing franchisors to locate and hone in on specific customers based on industry variables, such as location, spending habits, menu offerings, and competitive advantages. They join one platform for unparalleled access to all the information they need to attract, convert, and close more leads.
Marketing to the Foodservice Market
When marketing to the foodservice industry, it’s important to understand the local landscape. By tracking data such as menu changes and consumer preferences, franchisors can gain insights into local trends and use that information to optimize their offerings for greater appeal to their target market. Brizo’s comprehensive analytics can help you collect data from multiple sources and develop messaging strategies tailored to the local market.
Find Kitchens & Expand Operations
For franchise expansion, it’s essential to choose the right location. By tracking the types of restaurants in a targeted location, franchisors can get a better understanding of the food scene. With the comprehensive data Brizo provides, franchisors can streamline production innovation and strategically expand their operations. In addition to consumer data, franchisors can also find out more about potential locations, such as food delivery trends, distance to other restaurant branches, and the competitive landscape.
Data Enrichment
Once the data is collected, data enrichment provides added details to the information. This allows for more comprehensive market insights, so franchisors can make informed decisions with confidence. With Brizo’s insights, franchisors can gather additional insights such as menu price changes, consumer feedback, and other data points to further hone in on their target market.
Utilizing data-driven analytics not only helps franchisors to learn more about the local food scene; it also helps them better develop their business strategies for enhanced expansion. By embracing data-driven tools such as Brizo, franchisors can gain greater market insight and make more informed decisions when expanding their business.
