When it comes to restaurant technology data, it’s critical to find the right market intelligence platform. Restaurants must leverage data from an accurate, up-to-date market intelligence platform to gain meaningful insights that can increase profits and help restaurants stay ahead of the ever-changing culinary and technology trends.
Unfortunately, many restaurants commonly overlook the importance of a market intelligence platform when it comes to understanding their competitive landscape. Much more than just a tool to measure market share, the right market intelligence platform can benefit and inform restaurant operations in a variety of ways–starting with the data behind the decisions.
Brizo is an intelligence platform that provides a board and diverse set of data for deeper foodservice market understanding and analysis. Its data allows for highly targeted research and prospecting of the foodservice market with unique data fields specific to this industry, delivering insights to restaurants that might not be otherwise available.
Through data enrichment, Brizo’s platform delivers deeper insights than just a list of restaurants within a certain geographic area. It can provide a variety of data points, such as in-depth menu information and restaurant tech coverage, that are vital to understanding the competitive landscape.
Sales Prospecting
Brizo’s platform can benefit sales teams by equipping them with data-driven insights and analytics. From opportunities to gain a foothold in a local micro-market to leads on potential opportunities for growth beyond the local area, sales teams can leverage the data to capture new business and optimize existing relationships.
marketing to the Foodservice Market
Brizo’s platform can also provide restaurants with powerful insights for lead generation and marketing initiatives. With deeper insights, customers can be further segmented and targeted, reaching leads faster, more effectively, and more cost-efficiently.
Finding Kitchens and Expanding Operations
Leveraging the data of Brizo’s platform, restaurants can streamline production innovation and strategically expand their brand using foodservice market intelligence. Instead of relying on intuition and intuition alone, the platform can provide data-driven recommendations that taps into market trends and keeps expansion within budgetary and operational goals.
Data Enrichment
By enriching its systems with more comprehensive market insights, Brizo addresses many of the challenges businesses with expansive restaurant operations face, such as finding accurate and up-to-date information on competitors’ menus or technology practice. With Brizo’s market intelligence platform, restaurants can make more informed decisions more quickly and with more confidence.
Ultimately, a market intelligence platform can not only increase restaurant profits and give restaurant owners a better understanding of their market, but also provide a much needed edge in today’s increasingly competitive restaurant environment. Brizo’s platform has the data insights and analytics to equip restaurants with the insights and predictive analytics they need to stay ahead of the competition, succeed, and expand.
