Foodservice operators have increasingly been turning to the market intelligence platform, Brizo, to gain insights, analytics, and access to data that can be used to effectively target prospects, create innovative production solutions, and accurately plan for marketing campaigns. As a result of the growth in the foodservice industry, operators are seeking a better understanding of the needs of their customers in order to satisfy the demands of consumers. The goal of this article is to help franchise operators identify how they can leverage the data provided by Brizo to strengthen their operations and marketing efforts within the foodservice market.
Empower Sales with Data-Led Insights
First and foremost, the data and insights provided by Brizo can be used by franchise operators to empower their sales team. Utilizing the unique data fields specific to the food service industry, franchise operators can gain in-depth menu data to accurately target prospects and glean customer feedback. By having a better understanding of their target customer, franchise operators can get a better understanding of the needs of the customer and have more informed and successful marketing campaigns.
Marketing to the Foodservice Market
In addition, franchise operators can benefit from Brizo’s market insights when it comes to marketing campaigns. Brizo provides data-led industry insights to better inform marketing campaigns. These insights enable operators to attract, convert, and close more leads with more accurate and timely marketing messages. With access to the current market trends, operators can create highly targeted and successful campaigns that stand out against its competition.
Find Kitchens & Expand Operations
Thirdly, Brizo’s market intelligence provides franchise operators with the data needed to streamline production innovation and strategically expand their brand. Operators can use the data to identify best practices, discover restaurants and new opportunities and plan for expansion. The data can also be used to ensure operations are compliant with local health regulations or locate new shared-use kitchens, help streamline innovation in the franchise.
Data Enrichment
Finally, the data and insights provided by Brizo also make it easier for franchise operators to make decisions that align with their strategic growth objectives. By enriching internal systems with more comprehensive market insights, franchise operators have a better understanding of the current landscape and what steps need to be taken in order to reach their goals. With the data, operators can make informed decisions and operate with confidence.
Brizo’s data and insights provide franchise operators with the data needed to empower their sales teams, develop marketing campaigns that align with their goals and objectives, streamline production innovation and strategically expand operations. By leveraging the data and insights provided by Brizo, operators are ensuring they are able to remain competitive in the marketplace while also achieving their strategic goals and objectives.
