When evaluating success in the foodservice market, many beverage companies focus on sales figures, but they often overlook some of the more nuanced aspects that could benefit their business. From sales prospecting to market data enrichment, there’s a lot to be gained by understanding deeper insights into the beverage sector — and that’s where Brizo comes in.
Brizo is a collaboration platform specializing in the foodservice market that arms beverage firms with rich data and pathways for deeper analysis. With access to Brizo’s comprehensive dataset, foodservice providers can have meaningful insights into things like daily menu items, restaurant tech offerings, and productions trends. Those seeking to break out in the industry now have a platform and data set that allows for more targeted research and prospecting.
When it comes to sales prospecting, businesses can use Brizo’s data to better understand the opportunities that exist in the foodservice sector. Companies can use the insights from Brizo to profile ideal leads, and enable effective account-based marketing strategies that help them close the gap between prospects and customers.
Using insights from Brizo to determine iOS and Android restaurant-focused app preference is another part of the platform’s offering, and one that can be of great use to a company looking to increase market penetration. In addition, companies can bring in a huge range of detail and data into their own systems to give them a greater level of data enrichment when it comes to evaluating their product and services.
Brizo also gives businesses the opportunity to increase their reach and cultivate new markets with the streamlining of production innovation and brand expansion. With a more up to date understanding of the foodservice market, managers and companies can break out into new territories without fear of missing a beat in innovation or industry trends. Plus, by having more efficient access to data and insights, it will be more likely that businesses can stay ahead of the curve and capitalize on shifts and trends before their competitors do.
For beverage firms looking to make a mark in the industry, understanding what the foodservice market entails is a must; yet, many companies overlook the nuanced aspects that can help them truly stand out. With the possibilities that Brizo brings to the table, companies now can ensure that they are making the most of the industry, and making an impact through data-driven, intelligent decisions.
