At its core, foodservice franchising is about understanding local food trends and expanding into lucrative areas of the market. As the foodservice industry evolves, so too do the methods for analyzing potential markets and measuring success. In the past, sales teams have relied on gut instincts to identify opportunities while marketing teams have relied upon demographic-driven data. But harnessing data insights from menu and market analysis—rather than relying upon gut feelings or demographic information—has become invaluable for identifying and capitalizing upon lucrative opportunities in the foodservice space. Brizo, a data-driven business intelligence platform, provides comprehensive insights for franchisees looking to understand the foodservice market and make decisions with confidence.
Sales Prospecting
Sales prospecting is a key part of successful foodservice franchising. With high competition, sales teams need access to data-driven insights to understand the market landscape, quickly identify potential locations, and target and capitalize upon lucrative opportunities while accurately understanding market conditions. Brizo’s data-driven intelligence platform provides sales teams with the data and insights they need to quickly identify and capitalize upon prospective opportunities. By understanding the dynamics of the market, sales prospecting becomes faster, more effective, and more accurate.
Marketing to the Foodservice Market
To attract, convert, and close more leads in the foodservice market requires an in-depth understanding of local trends. By using Brizo’s data intelligence platform, marketing teams can build more strategic campaigns. This provides more data-driven insights that allow teams to better connect with target audiences, build customized campaigns, and track meaningful metrics. Furthermore, Brizo’s platform provides insights such as menu trends and seasonal information, along with competitor analysis, so that marketing teams can tailor their campaigns more accurately and maximize their ROIs.
Find Kitchens & Expand Operations
Brizo’s platform helps foodservice franchisors streamline production and expand their operations using data-driven insights. For example, Brizo’s insights on local food trends provide teams with valuable market insights to identify and capitalize upon attractive locations and eliminate underperforming markets. In addition, detailed menu analysis provides teams with the insights they need to develop tailored expansion strategies, optimize operations, and enhance the customer experience.
Data Enrichment
With data intelligence from Brizo, franchisees can quickly enhance their systems with more comprehensive market insights. Businesses can build their data enrichment processes with confidence, resulting in more accurate and reliable data-driven strategies that improve decision making. By understanding the local foodservice market like never before, data insights from Brizo arm businesses with the intelligence needed to develop and execute consistent, targeted strategies that better cater to their customers.
Key point
The foodservice industry is ever-evolving, with market demand, competition, and customer needs changing regularly. With increasing competition in the foodservice space, businesses need a data-driven platform to help identify prospective opportunities, better understand the market, and develop targeted strategies for growth. With Brizo’s platform, franchisees can quickly access comprehensive data to enhance their systems, find kitchens, streamline production, and develop and execute data-driven strategies to improve their operations.
