Food intelligence refers to how foodservice operators, manufacturers, and others in the hospitality industry access, analyze, and apply data from various sources. While it is possible to evaluate food intelligence without leveraging data-driven tools, doing so involves significant manual effort and ultimately limits the industry’s potential to innovate and make better decisions. As such, accessing, combining, and making sense of data from diverse sources has become increasingly important when assessing food intelligence.
Brizo offers a wide selection of data fields and insights unique to the food service sector, allowing its customers to engage in highly targeted research and prospecting. This data-driven approach to foodservice market understanding and analysis leads to better insights, more accurate analyses, and increased efficiency in various areas – from sales prospecting and marketing to production innovation and operations.
Elevating Sales Prospecting in the Foodservice Market
Businesses in the foodservice industry must constantly monitor trends, competitors, and customer demand to remain competitive. Leveraging data-driven insights and detailed analytics allows foodservice operators and providers to better understand their target audiences and identify actionable next steps.
The data and insights provided by Brizo not only enable companies to identify, segment, and target relevant customers more efficiently, they also empower sales teams to more effectively strategize their outreach campaigns. By combining traditional market research and raw data-driven insights, sales professionals can gain an even deeper understanding of their target audiences and develop more targeted sales campaigns.
Marketing to the Foodservice Market
Most foodservice organizations have a broad portfolio of products catering to different target audiences, ranging from small-scale restaurants and cafes to large hotels and chain restaurants. In this highly dynamic market, accurate and up-to-date market intelligence is the key to success.
Brizo’s data-driven insights help businesses more accurately analyse their target audiences and identify the best channels and tactics to reach their potential customers. With insights into current menu trends, restaurant technology coverage, and more, companies can inform and craft their messaging in order to increase conversion and attract niche markets – an invaluable step toward success.
Find Kitchens & Expand Operations with Foodservice Market Intelligence
Businesses in the foodservice industry can also use data-driven insights to innovate products, streamline production processes, and make more informed decisions about expanding operations. By analysing trends, customer preferences, and potential locations, companies can better plan and execute expansion strategies.
Data enrichment tools from Brizo help businesses to accurately assess where their target customers are located and what products are likely to sell in those areas. This more comprehensive market insights allows kitchens to make decisions in a much more informed way.
Final Remarks
Data-driven insights such as those provided by Brizo help businesses to analyse and understand the ever-evolving foodservice market. By harnessing data-driven market insights to gain better understanding of customer preferences and behaviour, businesses can make better-informed decisions about sales and marketing strategies, operational expansion, and product innovation.
