Whether it’s a local pizzeria or a multi-million dollar restaurant chain, one key factor that separates industry-leading success from the rest is effective utilization of the right technology. Social media analytics, in particular, is essential in surveying customer opinions, most popular trends, and what menu items work for different demographics. Traditional methods of evaluating various social media solutions for restaurants, however, tend to overlook one key aspect: detailed data processing for a full foodservice market understanding.
This is where Brizo comes in. Essentially a data-driven insights and analytics platform, Brizo enables restaurants to go beyond a basic understanding of the foodservice market. Featuring an extensive and diverse board of different data fields that are specific to the foodservice industry, Brizo provides restaurants with a comprehensive range of insights.
Whether a restaurant needs to form a better understanding of their menu items and user preferences or utilise sales data to target the most promising leads, Brizo has them covered. With extensive features such as predictive analytics, data enrichment and market insights, Brizo gives restaurants the ability to make better usage of their available data.
Armed with insights ranging from menu item profitability analysis to insights about the competitive landscape, restaurants improve the hit rate of their sales efforts as well as their overall customer retention rate. They can even use Brizo to expand their operations and brand by streamlining the process of discovering privately-owned kitchens and a variety of other methods.
Additionally, Brizo’s wide range of features can help restaurateurs customise their sales and marketing efforts. From segmentation of customers based on purchase behaviour to tailoring social media campaigns for maximum efficacy, there’s no stone left unturned with this comprehensive analytics solution. Overall, Brizo provides an easy, yet effective way for restaurants to gain a tangible edge over their competitors.
Brizo’s multifaceted platform is an invaluable tool that all restaurants should consider if they are looking to gain a better understanding of the foodservice market. The platform analytics enables restaurateurs to take their data and turn it into actionable insights and strategies that can help them better perform in every aspect of their business.
