Keeping up with the consumer culinary landscape is not as straightforward as it used to be. With the proliferation of tech startups, rapid growth of international dining networks, and heightened awareness of health and dietary preferences, the foodservice market is complex and ever-changing. In order to successfully and responsibly meet the modern consumer’s needs, businesses must rely on detailed foodservice data analytics.
Brizo provides an extensive board and diversified set of data which allow for targeted research and prospecting of the foodservice market. Insights gleaned from the data provide powerful insights into menu data, restaurant tech coverage, sales prospecting, marketing strategies, and opportunities for design and production expansion.
For sales teams, the power of comprehensive data analytics allows them to make decisions backed by reliable market information. Furthermore, they can effectively target their outreach towards potential customers, leveraging their understanding of current trends. Primary goals of using data analytics in sales departments are customer discovery, value creation, and (ultimately) sales acquisition.
Marketing teams offer products and services to customers. In order to source effective campaigns that showcase the right message to the target audience, businesses first need to understand customer needs, wants, and preferences. With proper market understanding and insights, businesses can strategically craft campaigns that attract, convert, and close more leads in a timely manner.
Furthermore, businesses can use data analytics to pinpoint precisely where production should be expanded to effectively meet customer needs. By using foodservice market intelligence, kitchens can be located and operations can be seamlessly expanded to the appropriate areas.
Finally, the team behind Brizo has the expertise to ensure that your systems and other databases are enriched with reliable customer information. With more accurate and comprehensive data, businesses can make decisions that are backed by facts and can build products and services responsibly.
Use of foodservice data analytics gives businesses the power to make informed decisions, craft relevant campaigns, source ideal production facilities, and enrich customer data sources. As the foodservice market changes, businesses must adjust accordingly and be agile to new trends and markets. Leveraging comprehensive data insights can help shape and improve your strategy so your business can be ready for whatever comes next.
