Foodservice market research is a complex and multifaceted operation. While it is sometimes considered part of the larger food industry, it requires specialized tools and analysis to understand the nuances of the restaurant business. To that end, Brizo provides a comprehensive suite of data and insights to help restaurant technology providers and other operators navigate the foodservice market research process.
At Brizo, we collect data from a wide range of sources, including restaurant technology, consumer surveys, and in-depth menu data. This provides our customers with a comprehensive overview of the state of the food service market, enabling them to make informed decisions with confidence. We also offer a number of proprietary products, such as Sales Prospecting and Data Enrichment, where our customers can leverage our data to gain deeper insights into the market. In this article, we will explore the core components of our approach to foodservice market research and explain how our solutions can help restaurant technology providers make data-driven decisions while expanding their operations.
We offer a wide range of data and insights that are tailored for the food service market. Our team collects data from more than 100 sources, including point-of-sale data, consumer data, competitor data, and more. By combining this data with our proprietary algorithms, we are able to present our clients with a complete picture of the food service market, providing them with valuable insights into sales trends, customer preferences, and more.
Our Sales Prospecting solution enables restaurant technology providers to identify and target potential customers based on the data collected. With our comprehensive database of restaurants, kitchens, and other food service establishments, our customers can quickly identify leads in their area or target specific industries based on data-driven insights. With this data, they can craft tailored marketing campaigns and attract, convert, and close more leads.
Our Data Enrichment solution enhances restaurant tech’s existing systems and enables them to make more informed decisions with confidence. Our proprietary technology takes existing customer data and enriches it with new and valuable information from our massive database. This provides our clients with a deeper understanding of their customer base and allows them to craft more effective strategies for their business.
Finally, we offer highly-targeted data and analysis to help our customers streamline operations and expand their brand. Our team provides market intelligence that can help restaurant technology providers reduce production costs, increase efficiency, and strategically select new locations for expansion. With our data, they can make decisions with a more comprehensive view of the market and ensure their business is doing everything it can to thrive and succeed.
At Brizo, we strive to provide our customers with unparalleled access to data-driven insights and research. Our comprehensive suite of solutions enables restaurant technology providers to understand the nuances of the foodservice market and make informed decisions that will help them expand their operations with confidence.
