When looking to make the best decisions for business success in the foodservice market, the metrics used may vary from one franchise to the next. It is important to find the right mix of metrics to maximize returns, but one of the most overlooked and underestimated areas of research is flavor insights. Evaluating flavor considerations on data.com/en/platform/’ target=’_blank’>menus and understanding the shifts in consumer preferences can be a critical factor in staying ahead of the competition and being well-positioned for the future. Brizo is here to provide a comprehensive set of tools and insights to help enrich the decisions made in the foodservice market.
Sales Prospecting in the Foodservice Market
For franchise businesses looking to enter or expand their customer base with the foodservice market, Brizo can help equip sales teams with meaningful insights. By leveraging the data-driven analytical tools offered by Brizo, sales teams can target those customers most likely to be interested in the product or service offering. The data points include demographic and flavor profile information to further enhance the insights being identified.
For example, taking a deep dive into regional flavor trends can provide powerful ammunition when prospecting. Understanding historical trends in flavor preferences can help sales teams tailor their approach and messaging to better match what customers are likely looking for in their local area. Additionally, Brizo not only provides insights into the past, but also makes predictions for future flavor trends, allowing sales teams to stay ahead of the competition.
Marketing to the Foodservice Market
Data-led insights can also be instrumental when it comes to marketing efforts in the foodservice market. Understanding the customer base, their current flavor preferences, and predictions for future growth in flavor trends can open up numerous opportunities for brand positioning. At Brizo, we can provide marketing teams member with the research and data they need to shape effective campaigns that can capture the attention of the desired demographic and move them further along the customer journey.
Additionally, by having a well-informed understanding of the shift in flavor preferences, marketers can refine campaigns to ensure they make the maximum impact possible. We can provide comprehensive insights into customer lifestyle, family makeup, and flavor preferences to enable an entire spectrum of marketing efforts that are tailored to the relevant audience.
Find Kitchens & Expand Operations
In addition to being a powerful tool for sales and marketing teams, Brizo’s data and insights can enhance operational efficiencies as well. Through the provision of reliable data on local food service trends, it is now easier than ever to expand food service operations. Franchise teams can quickly identify the ideal locations for new kitchens that best match the current flavor preferences in the local market.
Using the data-driven insights, teams can also innovate with production processes to ensure the most efficient operations possible. Keep up with customer trends and, anticipate forecasted shifts in the future to make sure you are able to capitalize on increased demand from the market.
Data Enrichment
At the core of the services provided by Brizo is the deep and diverse set of data that is available to help you make the best possible decisions. This includes access to in-depth menu insight, and a comprehensive understanding of the restaurant tech coverage. The data points are designed to deliver comprehensive coverage for the food service market to enable the most enriched decisions being made.
At Brizo, our goal is to provide the data-driven analytics and insights that can help you gain an edge over the competition in the food service market. Our team is here to assist in making sure that you are able to access the metrics needed to make sure your business operations are running at peak efficiency and ensure you are well-positioned for long-term success.
