The food and beverage industry has seen tremendous growth in recent years with much of the momentum centered around franchised operations, specifically quick service restaurants (QSRs). With the proliferation of independent restaurant concepts and commercialization of culinary trends, it is becoming increasingly difficult for franchises to keep up with local food markets and trends in order to stay competitive. This is where the need for advanced account based analytics tool for restaurants has been identified to support foodservice market understanding and analysis, enabling highly targeted research and prospecting of the market with unique data fields specific to the food service industry.
Brizo is an account based analytics tool developed specifically to unlock foodservice market insights and help businesses such as franchises, restaurant operations and general food and beverage industry to gain market intelligence and enhance their operations to make informed decisions. The tool is designed to make a complete local picture of the foodservice market available in the flow of work to maximize agility and enable businesses to respond quickly to changes in consumer behaviour or local preferences.
The tool provides a board and diverse set of data for deeper foodservice market understanding and analysis. Some of the key features that sets Brizo apart from its competitors is its market insights which includes in-depth menu data and restaurant tech coverage, sales prospecting capabilities and marketing to the foodservice market. Along with these it helps businesses find kitchens to expand operations, streamline production innovation and strategically expand their brand.
To begin with the tool understands the landscape of the market by profiling restaurants including contacts and socials, menu items as well as restaurant technology being used. This allows business to uncover new opportunities, compare the status of local competitors in terms of signage quality, hours, logo size and design or launches of new items to the menu.
The analytic tool also helps profile their current and potential clients with more accurate insight by utilizing the most accurate foodservice data source with thousands of attributes. This provides a comprehensive view of the competitive landscape allowing businesses to track local market trends, identify potential franchisees, uncover emerging brands and negotiate menu access and pricing.
The tool further assists businesses in their marketing objectives by deeper analytics and segmentation of menus and ingredients. This allows businesses to target customers with marketing messages customized to the unique palette of the local market, search for potential customers and identify key drivers of their success.
Finally, the data enrichment aspect of the tool helps businesses to keep their databases technically up to date with curated data from the food service market. This allows businesses to enhance their systems with more comprehensive market insights and make decisions confidently.
