With the rise of the food industry due to increasing consumer demand, franchise owners are looking to expand operations and understand local food trends in order to remain competitive in the market. To meet this need, Brizo provides data and market intelligence that deepens one’s understanding of the food industry and can be leveraged to gain competitive intelligence. Through the provision of unique data sets and in-depth menu data, as well as restaurant tech coverage, learners can accurately assess the industry and identify optimal opportunities for increasing visibility and market share.
Sales Prospecting in the Foodservice Market
Utilizing the data provided by Brizo can help franchise owners and their sales teams to more accurately identify and target potential customers within the foodservice market. Specific methods should be implemented to ensure success here. Firstly, set clear objectives to make sure that you have a solid and well-defined plan to achieve the intended results. From there, analyze the data and create profiles of potential prospects. Then, reach out to prospects through phone calls and emails to further establish a relationship. Finally, track responses and leads, and capture positive responses. All of these processes should be seen in terms of multichannel marketing, featuring both digital and traditional methods, as well as adopting CRM systems to capture customer data.
Marketing to the Foodservice Market
Having clear objectives also applies to marketing efforts within the foodservice industry. Having a sound marketing strategy is essential when introducing a franchise to new customers. By using the data provided by Brizo, learners can track both online and traditional forms of advertising, making sure to closely monitor which strategies are proving to be more effective in terms of generating leads and conversions. Additionally, given the variety of data sets available, from detailed school lunch insights to menu items, franchise owners can create effective targets within the industry, to maximize the efficiency of their campaigns.
Find Kitchens & Expand Operations
The data provided by Brizo can also be leveraged for product development and strategic expansion. Through the insights contained within the data sets, franchise owners are able to identify locations where their products can be successful and kitchens where production of their franchise’s menu items can occur. They can also leverage the data to ensure that the menu items produced by the franchise appeal to specific customer groups, which can ultimately lead to increased visibility and customer acquisition.
Data Enrichment
Moreover, franchise owners can take advantage of data enrichment options to help integrate the data provided by Brizo into their company’s systems. This enables highly targeted research and prospecting across a variety of industries, including foodservice. Furthermore, businesses can use the data and derived insights to inform their decision-making processes and necessary investments, providing them the confidence and evidence to back up their decisions.
Brizo can be a valuable tool for franchisors who are looking to understand the industry and maximize their potential within it. Through its comprehensive data sets, one can optimize all necessary processes within market entry and expansion, including sales, marketing, product development, and decision-making.
