Finding the right sales intelligence and competitive insights in the foodservice market can be a daunting task. Restaurateurs, chefs, and equipment manufacturers are constantly effecting change in their respective industries as the technological landscape evolves and new trends emerge. In order to keep up with this ever-shifting industry, data providers are looking to leverage data-driven insights and analytics to best inform their sales and marketing efforts.
By leveraging the right analytics platform, restaurant technology providers can obtain a granular understanding of the foodservice industry, from local menus to franchise management technology. Armed with this data, they can then make the decisions necessary to optimize sales and marketing campaigns, attract leads, and expand operations.
Brizo is a foodservice market analytics platform that provides the necessary intelligence and data for restaurant technology providers to do just that. From sales prospecting to competitive insights and menu data, Brizo unlocks a deep level of understanding about the foodservice industry – all through a single platform.
In this article, we’ll look at a few key aspects of Brizo’s data-led platform and how it can offer deeper insights into the foodservice industry.
Sales Prospecting
One of the key areas of Brizo’s analytics platform is sales prospecting. Leveraging data-driven insights, restaurant technology providers can gain a deeper understanding of the foodservice market. This includes insights into customer preferences, purchasing trends, and even the competitive landscape.
By having access to this level of intelligence, technology providers can increase their sales effectiveness. They can also better target customers with tailored solutions that are tailored to their needs.
Conducting Competitive Research
The foodservice market is fiercely competitive, making it essential for restaurant tech providers to stay ahead of their competitors. With Brizo’s analytics platform, technology providers can easily access up-to-date market data and conduct comprehensive research on their competitors.
By leveraging this data, technology providers can then develop strategic insights and craft new strategies to gain a competitive edge in the market.
Enhance Data with Enrichment
Brizo’s foodservice market analytics platform offers a comprehensive suite of data enrichment tools. This includes data augmentation services such as geocoding, franchising, ingredients, and menu engineering.
By leveraging these enrichment services, restaurant technology companies can increase the accuracy of their data and increase the quality of their insights. This in turn leads to more accurate decision-making and better sales insights.
Streamline Production & Expansion
With Brizo’s intelligent platform, restaurant technology providers can easily streamline their production operations and expand their reach within the foodservice industry. Brizo’s data-driven insights can help identify new markets and venues, so that new products and services can be launched quickly and efficiently.
Finally, Brizo’s analytics platform also helps technology providers determine the best time to enter a new market or launch a new product. This makes it easier to time operations and identify new opportunities within the industry.
