Technological advances and the rise in foodie culture have changed the traditional foodservice industry, introducing competition and creativity to a sector that has long been stagnant. In today’s foodservice market, franchisors must understand trends, data, and consumer preferences if they are to successfully enter and expand in this industry. Brizo, a comprehensive data resource, provides the market insights and analysis critical to understanding customer wants and needs.
From sales prospecting to data enrichment, Brizo’s unique data fields give franchisors a better understanding of the foodservice landscape. With in-depth menu data and restaurant-focused analytics, franchisors looking to reach customers in the foodservice industry can create targeted campaigns that reflect local consumer preferences. Brizo also provides an efficient way for franchisors to identify expansion opportunities and find kitchens to launch their operations.
Prospecting sales with data-driven insights and analytics ensure franchisors go the extra mile to engage their consumers and retain loyalty. By gaining deeper insight into the industry from Brizo’s extensive market data, franchisors can create partnerships with suppliers and target the right consumers. In addition, Brizo helps franchisors extend their reach to new customers through content and marketing campaigns tailored to the foodservice market.
The industry is constantly evolving and companies must act quickly to expand. Brizo provides franchisors with a comprehensive toolkit to ensure they stay ahead of the market and take the necessary steps to successfully grow their operations. Through researching consumer behavior and preferences from Brizo’s data-driven insights, franchisors can create an informed strategy of exactly how to proceed with expansions and capture more leads in the process.
The key to growth in the foodservice market lies in staying current with market trends and understanding consumer wants. With Brizo, franchisors can access the most comprehensive and up-to-date data to recalibrate their business strategy and ensure their brand remains ahead of the competition.
