When it comes to evaluating global foodservice trends, there is much more at play than just the quality and availability of food. Reliable data in the food service industry is becoming increasingly crucial, as it gives a better understanding to run more efficient and successful operations. When it comes to understanding customer demand, predicting new opportunities, and strategic planning—incorporating comprehensive data into business decisions is key to make informed decisions. To capture and measure this data, many companies are leveraging the reports and insights from Brizo, a leading provider of food service industry data. By gaining access to a wealth of data pulled from individual restaurants, menu items, delivery trends, and customer reviews, companies can ensure they’re best-positioned to stay on top of the ever-changing restaurant landscape.
Sales Prospecting in the Foodservice Market
Brizo’s data can offer crucial insights to help foodservice providers make smarter decisions when it comes to targeting their sales efforts. Through Brizo’s comprehensive reports, companies can pinpoint true food service prospects, avoiding any wasted marketing efforts. Customers can take advantage of Brizo’s detailed sales prospecting reports, which are segmented into three distinct categories: restaurant location, menus, and delivery services. These reports are designed to guide companies in developing highly targeted marketing efforts, harnessing data from the deepest corridors of the restaurant industry. This allows for targeted descriptions of customer base and restaurant lists, tailored messaging, and quick lead extractions— giving companies the ability to know exactly where their target customers are and how to reach them.
Marketing to the Foodservice Market
Leaning on Brizo’s data will also provide great opportunities for companies aiming to connect with potential customers. Determining restaurant preferences and insights can provide data-driven marketing techniques for customizing content to different customers. Brizo’s data pulls comprehensive information about menu items, customer experiences, delivery insights, and more—all of which is invaluable when it comes to analyzing customer behavior and constructing tailored messages for various customers. Companies can now break down their marketing efforts into distinct segments and improve response rates through targeted messaging and information.
Find Kitchens & Expand Operations
With more and more companies expanding their operations throughout multiple geographies, Brizo can help significantly streamline this phase of growth. Leveraging comprehensive market data will allow companies to efficiently understand which locations are most desirable for expansion. Brizo’s data can help pinpoint important criteria such as the location composition of restaurants, competitive pricing landscape, customer feedback of individual restaurants, and more. This allows companies to develop a comprehensive picture of the landscape in each market they’re seeking to penetrate, aiding in pre-empting potential issues and innovating pricing strategies.
Data Enrichment
The wealth of data available to companies can be further tapped into to address operational efficiency or support innovative strategies. Through tool-assisted analysis, companies can fill their systems with meaningful data that can shape everyday operations. This data is key in making accurate and timely decisions, and provides a more robust understanding as to the state of the food industry.
Understanding and evaluating global foodservice trends—along with their emerging opportunities—is an essential tool for any business in this industry. The combination of rich information and deep insights that Brizo offers can provide the missing link needed for companies to make informed decisions. With detailed industry-specific information, a wide range of capabilities, and a comprehensive analysis, Brizo can help companies develop a more comprehensive understanding of the foodservice trend and lay the foundation for success.
