Understanding the 2023 Food Trend Landscape: A Guide for Franchisors

Content Massive Blog Images - Image-023

2023 Flavor Trends

The key to succeeding in a rapidly changing foodservice market is understanding the constantly evolving consumer flavor trends. Every year, new tastes, textures, and trends emerge that can make or break a restaurant. While it may seem daunting to try to stay ahead of the game, having the most current and accurate data is essential to succeeding in the foodservice market as a franchisor. That’s why it’s important to stay ahead of the curve in terms of evaluating and understanding 2023 flavor trends.

Brizo is here to help. We provide a wealth of foodservice market intelligence that can be used to make decisions with confidence. This data also includes in-depth menu data and restaurant tech coverage. We’re here to provide you with the tools you need to set yourself up for success in the foodservice market in 2021 and beyond.

To begin, it’s important to analyze customer data to find insight into possible flavor trends. Create a customer database by gathering demographic information (age, location, gender, etc.) as well as menus and recipes. By knowing the basics about your customers, you can more accurately predict which flavors, dishes, and combinations they may be interested in.

Next, you should also assess what is popular among your customers. Sites like Yelp, Opentable, and Google provide customer reviews that can help identify which dishes, flavors, and items people are gravitating towards. Pay attention to trends in these reviews as well as data from other sources like social media to help identify possible flavor trends for 2023.

Understanding the food trends of 2023 is not just about predicting what’s popular, but it also involves looking for ways to explore beyond the traditional. What are some of the more unique combinations, flavors, and ingredients popping up in the industry? Look outside of your own customers for these and look to magazines and food bloggers for inspirations. Even keep an eye on the restaurant and foodservice competition in your area.

Finally, make sure to keep your competitive edge by using the right technology. Part of building a sustainable foodservice model is staying up-to-date on the latest technology and leveraging the data that it provides. Favorable reviews can be shared more easily, and customer satisfaction can be tracked more quickly and accurately. AI can be leveraged to offer more sophisticated and tailored experiences as well.

If you take the time to evaluate these trends for 2023, you will surely set yourself and your business up for success. With the right research, data, and technology, you can be better prepared than ever for what the foodservice market has in store in the coming year.