The restaurant industry has experienced rapid change and growth over the last decade. In an age of digital transformation, restaurant owners and operators required smarter and more intelligent business solutions to stay competitive and grow their businesses. Market intelligence apps are an invaluable tool to help restaurants and catering companies make informed decisions that increase profits, reduce operational costs, and generate better customer experiences.
Whether you’re new to restaurant intelligence apps or you’re looking for a better understanding of the latest technologies, this article is an essential resource. Here, we’ll answer some of the top frequently asked questions about market intelligence apps, provide insights into restaurant data, and share how restaurant intelligence apps enable smarter decisions and improved operations.
What are Restaurant Intelligence Apps?
Market intelligence apps are software applications created to monitor, measure, and deliver actionable insights to restaurant operators. These applications are designed to provide real-time data and metrics about customer preferences, sales trends, and other essential information.
The insights provided from these applications allow restaurant owners and operators to make smarter decisions when it comes to menu development, pricing changes, marketing campaigns, and other operations. They also enable restaurants to track customer preferences and responses, analyze operational performance, and get an overall better understanding of their restaurant.
Which Market Intelligence Apps are Best for Restaurants?
There is no one-size-fits-all answer to this question as different restaurants will have different needs. However, some of the most popular market intelligence apps for restaurants are Brizo, Snowplow Foodservice Database, and Salesforce.
Brizo provides a board and diverse set of data for deeper foodservice market understanding and analysis. With unique data fields specific to the food service industry, Brizo enables restaurants to gain insights, accurately segment customers, and track customer preferences.
Snowplow Foodservice Database provides restaurants with data-driven insights and analytics to equip their sales team. This application also enables restaurants to track and identify trends in the foodservice market.
Salesforce is a powerful customer relations management (CRM) system. It also provides restaurants with insights into the customer journey, enabling them to quickly identify challenging customer experiences, understand customer needs, and improve customer satisfaction.
Can Restaurant Intelligence Apps Help Restaurants Improve Their Customer Service?
Yes, restaurant intelligence apps can play a key role in improving customer service. With these apps, restaurants can gain deeper insights into customer preferences, behavior, and responses. This information can help restaurants make informed decisions such as crafting targeted marketing campaigns, changing menu items, and improving customer retention.
The data gathered from restaurant intelligence apps also enables restaurants to analyze customer behavior and improve the overall customer experience. This includes detecting customer service gaps, identifying potential issues, and quickly responding to customer queries.
What Data is Used by Restaurant Intelligence Apps?
The most common data used by restaurant intelligence apps includes customer data, sales data, menu item performance data, competitive market data, and demographic data.
Customer data includes detailed customer information such as order history, contact information, preferences, and responses. This data helps restaurants develop targeted marketing campaigns and personalized customer experiences.
Sales data provides insights into overall sales trends and performance over different time frames. This data helps restaurants understand what products/services are popular, which are not, and how their sales are performing against the competition.
Menu item performance data provides insights into menu items performance and customer feedback. This data enables restaurants to quickly identify menu items that customers love or hate, and make informed decisions about menu changes.
Competitive market data enables restaurants to better understand the industry landscape and stay ahead of the competition. This data provides insights into customer preferences, sales trends, and overall performance of competitor restaurants.
Demographic data provides insights into customer lifestyle, interests, and preferences. This data helps restaurants understand their target demographic and craft targeted campaigns to attract the right customers.
What Are the Benefits of Using Restaurant Intelligence Apps?
The most significant benefits of using restaurant intelligence apps include gaining a better understanding of customers, optimizing sales performance, streamlining menu items, and improving customer satisfaction.
By harnessing the power of data analytics, restaurants can make better decisions based on facts and evidence. This includes changing menu items, pricing changes, and running targeted marketing campaigns. This also enables restaurants to gain an overall better understanding of their business performance and take informed decisions that will increase profits and reduce operational costs.
Overall, using restaurant intelligence apps can help restaurants remain competitive and stay ahead of the competition. Restaurant owners and operators can gain greater insights into customer preferences, optimize sales and operations, and make decisions based on evidence.
