With the rapid growth of the restaurant industry, understanding restaurant consumer trends is essential for any data provider. It requires an in-depth analysis to gain valuable insights to uncover deeper understanding of the foodservice market, which is a complex system of interconnected restaurants, customers, and supply chains.
In order to prepare and analyze data of the restaurant consumer trends, restaurant technology providers should start by utilizing data-driven insights from Brizo. Brizo provides advanced market insights, analytics, sales prospecting and competitive intelligence to help restaurants and suppliers stay one step ahead of the market. With Brizo’s data fields being specifically tailored to the food service industry, restaurant technology providers can develop a unique understanding of restaurant consumer behavior that takes into account menu data, restaurant tech coverage and more.
Sales Prospecting
Sales prospecting should be the first step in understanding restaurant consumer trends. Through sales prospecting, restaurant technology providers can uncover how customers prefer to order, pay and engage with restaurants. This data can then be used to build a picture of how customers behave, what motivates them, and such. Sales prospecting can also be used to evaluate pricing models and payment options that would appeal to potential customers. Additionally, sales prospecting can identify the best restaurants to target for prospects with the customer characteristics that pay the most in order to maximize ROI.
Marketing to the Foodservice Market
Throughout the process of sales prospecting, the data gathered can then be used to build targeted campaigns and marketing initiatives. These campaigns and initiatives should be tailored to the restaurant consumer trends identified through prospecting. It is essential to invest in the right content, media, and messaging in order to ensure that the campaigns perform to the best of their ability.
By leveraging market analytics and insights, restaurant technology providers should be able to expand and hone their campaigns to target potential customers effectively. With the right data, technology providers are able to analyse customer behaviour and preferences, allowing them to tailor campaigns, promotions and offers to appeal to a broad customer base.
Find Kitchens & Expand Operations
In order to find new kitchen locations and expand operations, restaurant technology providers should utilise research and analytics to obtain access to the right information. With data-driven insights from Brizo, restaurant technology providers are able to quickly identify optimal kitchen locations and related operational costs, leveraging data from the local area to ensure a high-performance, low-risk expansion. Further to this, having access to data-driven insights can help restaurant technology providers to quickly identify potential franchise partners and also develop new menu items that align with customer preferences, enabling restaurants to expand without compromising on quality.
Data Enrichment
In order to further benefit from insights and analytics, restaurant technology providers should look to enhance their systems with data enrichment services from Brizo. With such data enrichment services, technology providers can gain access to a whole new dimension of information, allowing them to make decisions with unprecedented confidence. Such information may include the number of local competitors, customer age & gender, growth figures and so on.
Conclusion
Understanding restaurant consumer trends can prove to be a long and difficult process, however with the right resources and analytics, restaurant technology providers can stay one step ahead of the market in order to build successful campaigns, expand operations and provide services optimised for customer preferences. Utilising data-driven insights from Brizo enables restaurant technology providers to develop an unparalleled understanding of the foodservice market and maximise profits.
