Healthcare foodservices have evolved in recent years, as hospitals, clinics, and senior-living facilities shift away from traditional catering and medical nutrition services to offer a more diverse and flexible data.com/en/platform/’ target=’_blank’>menu of meal options. With the rise of e-commerce and food-delivery apps, healthcare facilities have increased opportunities to meet customer demands. In order to best serve patients, customers, and other stakeholders, providers must stay informed on current foodservice trends. These trends can help guide decisions in the form of operations, business strategies, and technology infrastructure.
Brizo is a comprehensive and powerful board that equips stakeholders in the healthcare foodservices industry with data-driven insights and analytics. With extensive menu data and restaurant tech coverage, our platform allows you to understand and assess the need for your services with tools that give you the full picture of the foodservice market. Our insights give you the strategic edge needed to maximize your investments and expand operations of your healthcare foodservice business.
Sales Prospecting in the Foodservice Market
Sales prospecting in the foodservice market is the practice of researching and targeting potential customers. Doing so requires a detailed understanding of the particular region, whether it is a healthcare facility, clinic, or special-care facility. Sales prospecting provides insight on specific market conditions, succeed in converting leads, and identify and leverage demographic information.
At Brizo, we focus on providing the metrics needed to succeed in sales prospecting. With our platform, your sales team can have the data-driven insights that equip them with the competitive edge needed for targeting and winning prospects. From customer demographic stats to market trends, our platform allows you to fine-tune your approach and better understand the market needs for your foodservices.
Marketing to the Foodservice Market
Marketing to the foodservice market requires the same level of detailed understanding and research as sales prospecting. You need more than just an understanding of the demographic, but also consumer behavior and the latest trends that can impact your potential customer base. Brizo’s platform can provide you with detailed menu data and restaurant tech coverage that you need to better understand these behaviors and conditions in the market. We provide the data and the tools needed to strategize, design and launch campaigns that will reach the desired target audience.
With our platform, you can expand your current approach and gain a full picture of the foodservice market. Having the complete and accurate data helps equip marketing teams in your organization to success.
Find Kitchens & Expand Operations
Brizo’s platform also provides foodservice market intelligence to help users find commercial kitchens and strategically expand their brand. Along with our unique opportunities for sales and marketing, you can utilize our platform to make decisions with confidence. No matter the size of your organization or project, you can find commercial kitchens that provide the production and innovation requirements.
You can find all commercial kitchens in a specific geographic area, including shared and full-service kitchens, small commercial bakeries, and those that specialize in a particular meal. Utilizing our data-enriched insights, you can take advantage of new opportunities with the confidence that your investments are successful and you are reaching the right potential customers.
Last ideas
Healthcare foodservices are constantly changing, and staying on top of trends and customer demands can be challenging. However, investing in data-driven analytics and insights from our platform gives you the edge needed to maximize your investments and expand operations for your foodservice business. With Brizo, healthcare facilities have increased opportunities to cater to customers needs and take advantage of new opportunities with the confidence that your investments are well-made and successful.
