For bakery owners, chefs, food service managers, and restaurateurs, understanding global flavor trends can be the difference between driving business growth or becoming stuck in a dining rut. Keeping up with consumer preferences, staying ahead of competitors, and launching new products are crucial for staying one step ahead. By utilizing data analysis in combination with traditional flavor insight and research, businesses can identify local and global flavor trends in the food service industry, derive sales and revenue data, and create an informed plan for the future.
Brizo provides food service industry data that shines a light on consumer preferences. Our data allows restaurant owners, managers, chefs, and other food industry decision makers to look into the target markets and gain insights on menu compositions and trends, target key customer segments, and improve the consumer experience. Here, we offer a guide to evaluating and understanding global flavor trends for bakery, sharing data-driven methods that can help produce informed decisions and drive business growth.
Research & Prospecting
The first step to understanding global flavor trends is through research and prospecting. Our detailed data includes in-depth menu data that allows businesses to search for key flavors, cuisines, dishes, menu items, and menu trends. Through this data, businesses can begin to answer questions like: What flavors are trending? What is the most popular menu item? What cuisines are most popular in the area?
Another key component is uncovering the technology of the food service industry. By analyzing restaurant technology usage, businesses can understand more about customer preferences and wants, the need for customization, and the customer segment as a whole. Through uncovering this data, companies can begin to grasp ahold of how consumers are interacting with their menus and the types of flavors that are desired.
Sales Prospecting
Utilizing data-driven insights, businesses can provide a competitive advantage and sharpen their selling strategies. Precise data offers more informed decisions, heightened sales prospecting, and helps equip sales teams with relevant customer information.
With Brizo’s data, businesses can create targeted customer segments to better design a sales plan. Our data allows businesses to uncover key trends and analyze current sales data. With the data, businesses can discover the seasonality of popular flavors, food items, and cuisines. This information can be used to create a tailored plan for customer segment targeting, marketing campaigns, and sales prospecting goals.
Marketing to the Foodservice Market
Data helps businesses dig deeper and move away from a generic understanding of the food service industry. By having access to real-time menu data, businesses can begin to build a sharp marketing strategy that is tailored to the target customer.
Data-driven insights can help businesses find opportunities for new products. Restaurants, cafes, and bakeries can understand where the untapped market exists and determine a product that will best serve customers’ needs.
Businesses can also analyze local competition and understand different customer segments. With this data, businesses can determine the price points for items and how products will fare against competitors.
Finding Kitchens & Expanding Operations
By utilizing data-driven insights, businesses can identify locations and opportunities for expanding their operations. Businesses can reduce costs in the long-term by understanding the landscape of a certain city or region and understanding what works best for a particular product.
With the help of data, businesses can begin to understand where to open a new restaurant, café, or bakery, as well as if particular products will do well within given consumer demands. Through data-driven insights, businesses can hone in on economic trends and local nuances to decide what the best growth opportunities are.
Data Enrichment
Data enriches systems and protocols, giving businesses the confidence to make informed decisions. Through Brizo’s data, businesses can track the performance of their products in various parts of the country and gain a better understanding of consumer preferences and behaviors.
Our data allows businesses to compare and contrast customer segments, better target their marketing strategies, and understand customer sentiment to accurately project customer demands. This helps businesses optimize operations and ensure that their products are meeting the flavor preferences of different customer segments.
Closing ideas
Understanding consumer flavor preferences is essential for bakery owners, chefs, foodservice managers, and restaurateurs. By using data analysis in combination with traditional flavor insight and research, businesses can make informed decisions and create comprehensive strategies that take into account local and global flavor trends. Brizo offers detailed access to food service industry data that helps businesses make decisions backed by data-driven insights. Through our data, businesses can market to more targeted customer segments, optimize their operations, and create comprehensive menus that appeal to customers.
