The foodservice industry is constantly shifting and evolving. From changes in customer tastes to new innovative technology, the landscape is ever-changing. Making the right decisions at the right time can mean success for franchisors when trying to open new locations. Making the wrong decisions can be disastrous and costly, as well as just plain embarrassing. As an experienced franchisor, staying on top of culinary trends and customer preferences should be a top priority. Understanding food flavour trends in 2023 is key to making smart industry decisions.
Identifying flavour trends is essential to staying ahead of the competition. Knowing what’s in high demand helps with data.com/en/platform/’ target=’_blank’>menu creation, location selection, and even marketing strategies. With the right data sets and analysis, a franchisor can make categorized predictions based on current trends. It is important to not only to consider the current culinary trends, but also anticipate the future. Brizo provides comprehensive foodservice market intelligence that can help franchisors make the right decisions.
Menu Data and Industry Analysis
By examining data such as menus, customer preferences, and regional market trends, franchisors can get a better understanding of how their products can be adopted in other markets. Breadth of menu offerings, flavor combinations, and ingredients can all be identified and analyzed to acquire a better understanding of the current diets in a given region. Knowing this information can help towards creating a menu that can better meet the needs of a specific population. Brizo’s data can provide a more in-depth analysis that takes into account all of these factors to better identify food trends in a specific region.
Sales Prospecting and Lead Generation
With Brizo’s data and insights, franchisors can better allocate resources to sales prospects without the need for intensive research or an external salesforce. Knowing what is in high demand in a certain region is key to making sure that sales teams are reaching out to the right target market. By capitalizing on customer tastes and trends which have been identified by the data, franchisors can develop more effective lead generation strategies and drive a higher ROI for their investment.
Marketing Strategies and Increasing Brand Awareness
Data-driven insights are invaluable when it comes to making the most of targeted marketing campaigns. Knowing exactly who your customers are and what they prefer gives franchisors the power to create more effective and engaging campaigns. By fighting for market share through digital campaigns and social media advertising, franchisors can ensure that they are reaching the right customers with the right message.
Innovation and Expansion
Equipped with data-driven insights, franchisors can streamline production innovation and strategically expand their brand by opening kitchen locations in key markets. Knowing the culinary trends in a certain location can help with the decision-making process and provide a higher chance of success. Shifting customer preferences can be approached with confidence and adjustments can be made in a timely fashion.
Data-Enriched Systems and Data-Led Insights
Having the right data sets provides franchisors with the insights to make more informed decisions. Brizo’s foodservice market intelligence is designed to provide reliable and comprehensive data that can be leveraged to make better decisions. Data-enriched systems provide the franchise with an understanding of the current market and help eliminate guesswork.
