As a head of sales for a major food product looking to make inroads in unexplored markets, it is important for you to stay informed of C-store drink trends. Knowing where the market is headed will inform your sales strategy and help you identify new customers. Brizo Data provides an expansive and diverse set of data to help you capture invaluable insights into the trend of C-store drinks. With this data, your sales team can turn themselves into data-savvy experts that will be able to target and convert leads. Additionally, you can use the data to find kitchens, streamline production, and expand your brand.
In order to understand and evaluate C-store drink trends, you need to be aware of the major components of beverage types and their placement in the store. It is necessary to understand which types of drinks you should target, where they should be placed in the store, and how to target the best customer base. This article will help you do just that.
Major Types of C-Store Drinks
The variety of drinks available in C-stores is vast. The main types of drinks you should keep in mind when targeting customers are: carbonated sodas, energy drinks, juices, bottled water, sports drinks, and alternative sweeteners. These constitute the core of the C-store drink market, and understanding which types of drinks are trending will give you an advantage when it comes to understanding customer demands.
Placement within the Store
Another key component of understanding C-store drink trends is the placement of the drinks within the store. You need to be aware of where the drinks are typically located and which drinks are placed closer to the entrance of the store or the cash register. This will give you insight into which drinks are in higher demand among customers and which are not. Additionally, you should take into account the pricing of the drinks, as this may give you an indication of their popularity.
Targeted Customers
The last component of understanding C-store drinks trends is targeting the right customers. This includes identifying who your key demographic is and how to reach them. This involves understanding customer behavior, such as what type of drinks customers are searching for, which type of drinks make up the majority of their purchases, and where they are likely to shop. Understanding the needs and preferences of your key demographic will put you in a great position to create a successful sales strategy.
Closing Thoughts
Understanding and evaluating C-store drink trends is essential for a successful sales strategy. With the data provided by Brizo, you can gain invaluable insights into the trends of the C-store drink market. This data can be used to target customers, streamline production, and expand your brand. Taking the time to understand the market and what customers want will ultimately lead to a more successful sales strategy.
