As a franchisor, you already know how essential it is to stay ahead of the foodservice market and local food trends. Knowing what’s popular in any given area and understanding how quickly a trend is rising or fading can mean the difference between success and failure for a franchise. But when it comes to drinks, many franchisors may not think to take a deep dive into consumer preferences, leaving the task of understanding convenience store drink trends to luck or intuition.
Fortunately, there are a variety of data fields and insights available to franchisors that allow for more informed decision-making. From researching demographic trends to specific menu items, these underutilized tools can be essential for franchises looking to make the most of their drink offerings. Here, we’ll discuss the various resources available for studying the convenience store drink trends of different areas, giving your franchise the edge it needs to make important decisions about drinks and stay ahead of the competition.
Sales Prospecting in the Foodservice Market
One of the most useful resources for understanding convenience store drink trends is Brizo’s sales prospecting tools and data. This software provides an expansive set of insights and analytics that can be used to inform sales strategies. Accessing locale-specific data allows you to see what kinds of drinks are popular among different demographics, and can be invaluable when determining your franchise’s drink menu. Whether it’s a local craft beer or something as simple as a soft drink, investigating sales trends gives you a leg up on the competition and helps you decide which drinks should be included in your menu.
Marketing to the Foodservice Market
Once you’ve collected and analyzed the data you need to pinpoint which drinks will best suit your franchise’s menu, the next step is tomarket to the foodservice market and begin to attract, convert, and close more leads. Utilizing Brizo’s data enrichment tools, you can target specific customers and focus your marketing strategy to drive traffic to your business. With in-depth information regarding current and potential demographic trends, you can craft a tailor-made message to your customers and matching them with what they’re interested in.
Find Kitchens & Expand Operations
The Brizo platform also provides many useful insights related to production and supply chain optimization. With more comprehensive market intelligence, franchisors can find the best kitchen or manufacturing facilities for their supplies to maximize cost efficiency and ensure customers receive the freshest product possible. This data can also be used to rapidly expand businesses and take advantage of opportunities as they arise.
Closing considerations
As a franchisor, understanding convenience store drink trends in your target area is key to proper decision-making. Fortunately, there are now many resources and data tools available to make this easier. Utilizing sales prospecting insights and data enrichment solutions can give you the edge you need to find the right drinks and market them to the right demographic. Finally, gathering data on production and supply chain intelligence can help you streamline and optimize your operations. Ultimately, this comprehensive approach to studying convenience store drink trends can give you the most bang for your buck and help you make the best decisions for your business.
