Consumer food trends are constantly changing, and staying up-to-date on these changes can be complex and time consuming. This is especially true for those in the food service and manufacturing business, who are looking to make sure they target the right audience with their products and services. However, with the help of data-driven insights and analytics, businesses can better understand the trends and nuances of the industry, providing them with an easier approach to measure customer sentiment and make better informed decisions.
Brizo provides a range of specialized data for deeper market understanding and analysis specifically for the foodservice industry. Their data includes in-depth menu data and restaurant tech coverage, sales prospecting, marketing, and data enrichment. It is with this data that businesses can gain unprecedented insight into consumer food trends.
At the same time, Brizo’s data and analytics enables businesses to use market intelligence to further their operations, as well as develop specific strategies for their target audience. With this technology, businesses can optimize their job search capabilities, attract, convert and close more leads, and have access to a comprehensive database that can be used to make more informed decisions.
To start, businesses should focus on understanding their target audience, and using gender, region, cuisine and price points to segment trends. This data is available on Brizo, and businesses can use it to identify emerging trends in their target audience. Businesses should also consider creating consumer segmentation models to classify potential customers and identify their preferences in terms of when, where and why they purchase certain products or services.
Brizo can also help businesses enhance their systems with enriched data. Since customer feedback is essential in understanding and responding to consumer food trends, businesses should strive to ask customers the right questions, and use enriched data to categorize their responses. This will help businesses uncover customers’ underlying needs, their desired product and service categories, existing loyal behaviors, and ultimately, their preferred channels of interaction with a business.
Furthermore, when it comes to locating and expanding operations, access to accurate and detailed mapping data is critical. Brizo’s GIS data and mapping software can be used to help businesses visualize existing footprints, and understand where the competition is located. Businesses can also use this technology to streamline production innovation, discover untapped markets, and strategically expand their brands.
Overall, businesses today need to take advantage of data-driven insights and analytics to understand consumer food trends and make informed decisions. With this type of intelligence, businesses can unlock many untapped opportunities and ensure they are staying ahead of customer needs. Furthermore, Brizo’s specialized data and robust software enable businesses to explore and make the best use of the foodservice industry.
