In the United States, the foodservice market is a million-dollar industry – providing employment for millions of people and seen as a stable source of income for families. In order to stay ahead of the competition, business owners need to gain insights into both national and local trends in the food industry. As such, gathering and analyzing data in the form of consumer food insights is essential to ensure the continued success of any franchise-run operation.
With the help of tools such as Brizo, operators can access comprehensive market intelligence that is tailored for the food service industry. This gives operators a competitive edge, helping them make informed decisions about their businesses and plan for expansion. By leveraging data-driven insight from consumer food insights, franchise operators can arm their sales team with the information needed to identify and convert leads, while also finding new kitchen locations and expanding their operations.
So, what should operators be aware of when considering consumer food insights? Here are the top 10 things to consider:
1. Know the Market: Franchises should understand the overall market, including who the consumers are, their preferences, and any potential threats or market disruptions. This includes conducting thorough research on democratic trends, economic data, and available sources of information such as restaurant tech coverage and menu data.
2. Understand Your Customers: It’s essential to get to know the customers that are most likely to commit to buying from you. Figure out who your target audience is and consider their needs when designing marketing campaigns.
3. Stay Up to Date: Regularly review consumer data that is specific to the foodservice market. Monitor shifts in customer demands, tastes, and habits.
4. Create Engaging Content: Make sure all marketing materials are informative, attention-grabbing, and relevant to the target audience. This increases the chances of attracting leads and converting them into paying customers.
5. Leverage New Technologies: Leverage new technologies, such as AI-powered personalization and dynamic pricing, that can help you optimize your operations for greater efficiency and streamlined billing.
6. Photography Matters: Select striking photos that capture your food items which are fit for publication. This way, customers get a better idea of what they’re purchasing and will be more likely to commit.
7. Invest in Quality: Quality is an important factor in any industry, especially when it comes to the foodservice market. Invest in high-quality ingredients and materials as they’ll be reflected in the taste of the cuisine.
8. Streamline Production: Create systems to streamline production and optimize performance. This includes tracking inventory, shipping, and billing, as well as setting deadlines and following through on them.
9. Know Your Competitors: Research competitors and figure out what and how they’re selling. You can use this insight to your advantage to stay ahead.
10. Put Safety First: Ensure all employees are following general safety protocols and have proper safety gear. Make sure that all equipment is functioning properly and regularly check food temperatures to maintain quality and freshness.
When it comes to the food service industry, gathering and analyzing consumer food insights is an essential process for gaining a competitive advantage. With the right resources and data, franchise operators can make smarter decisions to expand their operations, target leads, and create engaging content to attract customers.
