The restaurant industry is one of the most fiercely competitive. Restaurants face stiff competition from each other and the entire industry – from fast food to casual and fine dining. Many restaurant businesses turn to competitive intelligence to gain insights into their competitors, understand their local market and take advantage of new opportunities. But what exactly is competitive intelligence, and how can it help restaurant owners increase their profits?
The term “competitive intelligence” refers to the practice of gathering, analyzing and assessing information related to your competitors and the industry as a whole. By analyzing available data, trends, and market forces, competitive intelligence helps restaurant owners make informed decisions that give them an edge in the industry. It provides valuable insights that can be used to boost sales, find and manage new customers, understand their local market, and more.
When evaluating competitive intelligence tools for restaurants, many don’t consider the depth and breadth of data they can access. This is where Brizo comes into play. Brizo is a holistic competitive intelligence tool designed specifically for the restaurant industry. It puts at your fingertips the necessary insights and analytics you need to stay ahead of the competition and make informed decisions. Brizo offers everything from menu data and restaurant tech coverage to sales prospecting and data enrichment.
Using sales prospecting with Brizo, restaurant owners can use data-driven insights to make their sales teams more effective in targeting new customers. With marketing to the foodservice market, restaurant owners can attract, convert and close more leads with data-led industry insights. The data enrichment tools allow them to enhance their systems with more comprehensive market insights, giving them the confidence to make better decisions.
But that’s not all. Using Brizo, restaurant owners can also strategically expand their brand footprint, streamline production innovation, and find the right kitchens to bring their food to more customers. Brizo’s competitive intelligence data offers specialised insights and analytics specifically tailored for the restaurant industry, helping them understand the ever-changing foodservice market and make better decisions.
Competitive intelligence is a key business tool for restaurant owners. The right data and analytics can provide essential insights into a restaurant’s competitors and the wider environment, helping them make better decisions and stay ahead of the competition. By understanding the full breadth and depth of data and analytics available through Brizo, restaurant owners can give themselves an edge in the industry.
