The foodservice industry is highly competitive, and restaurants and manufacturers need to stay ahead in order to remain relevant in the market. One way to ensure that your business is at the forefront of industry developments is to keep track of the latest dessert trends. Potential customers will expect to see these trends when they visit your restaurant or browse the shelves at the store, and embracing them can help to create a pleasant experience and make sure your product stands out from the crowd.
Brizo provides data and analytics for the US foodservice industry, so you can make informed decisions. Our data fields provide unique insights into key areas, from menu information to the latest technology trends. With the intelligence gleaned from this data, restaurant owners and manufacturers can use sales prospecting and marketing to optimize operations, expand their brands, and refine their systems. Read on to learn more about how our service can help you stay ahead of dessert trends in the US foodservice industry.
Understanding the Dessert Market
Any entrepreneur in the foodservice industry should be aware of the latest consumer trends, especially when it comes to dessert. So what’s happening in the market today?
First, there’s the growing popularity of healthier desserts. Consumers are increasingly turning towards foods that are lower in fat, sugar, and calories — but still satisfy their sweet tooth. By introducing lighter options, you can ensure that your restaurant caters to health-conscious customers without sacrificing flavor.
In addition, many customers are now seeking out dessert flavors that are more unique and adventurous. Think outside the box when presenting desserts: look at fresh ingredients which can add particular sweetness and flavor and make sure that your presentation is as attractive as possible. Finally, there is a growing demand for sustainable and ethical desserts. Consumers are more conscious of where the ingredients come from, and how desserts are packaged.
Utilizing the Right Technology for Growth
There’s no denying that technology can have a huge impact on the operations of a restaurant. By investing in the right tools, businesses can maximize profits, streamline processes, and create a better experience for their customers.
Let’s begin with the basics. Investing in Point-of-Sale (POS) systems can save time and money by automating tedious tasks such as logging orders and taking payments. POS systems also enable restaurateurs to easily access consumer information, such as average spending and favorite items.
Taking things a step further, businesses can integrate Smart Kitchen devices — such as sensors and automated equipment — into their kitchen layout to automate the production process. This type of technology can significantly reduce the amount of resources exhausted by an operation, while still ensuring that the food maintains the same quality. As an added benefit, smart kitchen technology can provide a wealth of insights and metrics that can be used to make further improvements to the menu and operational processes.
Marketing to Your Target Audience
Once the operational details are taken care of, its time to zero in on the marketing side of things.
As mentioned earlier, consumers are becoming increasingly aware of where their food is coming from and the impact their choices are making on the environment. It’s essential to make sure that your product appeals to these customers, and that the messaging on the packaging and in promotional materials is clear and consistent.
In addition, customers now expect quick delivery services, whether they choose to dine in or have desserts delivered to their door. Investing in third-party delivery platforms can be a great way to tap into this market, as well as leveraging social media platforms to get the word out about your business.
Finding the right combination of technology, operations, and marketing can aid in staying on top of the competition and ensure your business stands out in a crowded market.
Key Takeaways
Staying ahead of the trends is essential for success in the food service industry. While understanding the customer’s needs can be challenging, this guide has suggested a few insights that can help you stay ahead of the curve. From analyzing market trends to using the latest technology, there are a variety of tactics that can be used to make sure your business remains competitive.
Thanks to Brizo’s data and analytics, entrepreneurs in the food service industry can easily stay up-to-date with the latest trends and use data-led insights to optimize their operations, market their products, and streamline production. With this information, businesses can gain a competitive advantage and ensure that their organization stands out from the crowd.
