It is no surprise that the food & beverage industry is experiencing fast-paced growth. With an emphasis on brand innovation, home delivery, healthful choices, and convenience, the foodservice market is quickly changing and evolving to meet customer expectations. It is very important that restaurants, as well as franchises, understand the market they are working in to stay relevant and competitive. To plan accordingly and grow a business, restaurant owners must be aware of critical industry trends and utilize the data available to them.
Ad intelligence systems are an essential tool for understanding the ever-changing market landscape. These programs can provide industry-specific insights, such as menu data, technology trends, and much more. With a strong foundation of data to support business decisions, restaurant owners can strategize for success.
At Brizo, we provide a suite of data-driven intelligence and analytics to help franchisors and restaurants unlock the insights needed for growth. Through our resources, foodservice providers can enhance their systems with more comprehensive market data to make decisions with confidence. To help restaurant owners succeed, here is a look at the top 10 things to consider when using an ad intelligence system for restaurants.
1. Sales Prospecting
Ad intelligence systems offer a great way to prospect for new sales and expansion opportunities in the foodservice market. With highly targeted research and prospects, restaurants can quickly gain an understanding of the market while uncovering potential leads for their business growth.
2. Menu Data
In-depth menu data offers a one-stop source for gaining up-to-date insights into what customers are looking for. This valuable information helps restaurant owners better understand the current trends in the market and plan their menus accordingly.
3. Restaurant Tech Coverage
Understanding the technology trends in the foodservice market is critical for the success of any restaurant. Ad intelligence systems provide detailed coverage of restaurant technology and help provide insights to identify what trends are most important and successful for converting leads and closing sales.
4. Strategic Expansion
Expansion is key for any business, but with the ever-changing market, it is important to have a strategic plan in place. Down-to-the-market insights can help foodservice providers plan their expansion more effectively and quickly identify rising opportunities.
5. Targeted Prospecting
Having the right data can help restaurant owners find high-value leads that are most likely to convert into sales. Ad intelligence systems offer detailed data and insights to help businesses find and target the right prospects.
6. Business Enhancements
With enhanced data insights, restaurant owners can better enrich their businesses and enhance their current systems. By including deep menu data and understanding technology trends, foodservice providers can better build their business for success.
7. Understanding Local Trends
Local trends in the foodservice industry are very important to consider before entering a specific market. Ad intelligence systems allow restaurant owners to gain an understanding of the local market before planning expansion or introducing products.
8. Get Clarity Around Decision Making
Ad intelligence systems can be used to provide clarity when making business decisions. These tools offer in-depth insights to help restaurants gain a better understanding of the overall market and their specific industry.
9. Get Deeper Analytics and Insights
Ad intelligence systems offer detailed analytics and insights for restaurant owners to make more comprehensive decisions. With a stronger foundation of data to support their growth plans, restaurants can get the most out of their ad intelligence system.
10. Product Positioning
Having the right data to support product positioning in the foodservice market is essential. Ad intelligence systems offer the detailed data needed to identify competitive positioning opportunities, fine-tune product development activities, and optimize marketing activities.
In summary, ad intelligence systems are a great tool for gaining better insights into the foodservice market. These systems provide detailed data and analytics that can help restaurants unlock growth opportunities, streamline production innovation, and strategically position their business for success. With the right ad intelligence tools and data, restaurant owners can gain a competitive edge and move their businesses forward.
