The Complete Guide to Evaluating and Understanding Restaurant Market Research

Content Massive Blog Images - Image-020

Restaurant Market Research

As the foodservice market grows in complexity and scope, it is essential to understand the value, ROI and potential opportunities that restaurant and foodservice data research offers. Today’s industry leaders need to plan to stay abreast of changing market trends, regulations, technology, consumer behavior and any other potential opportunities or threats to their business. Brizo is an industry-leading restaurant technology platform providing microdata and insights to restaurant and food service professionals for research, prospecting, and expansion. In this article, we provide a comprehensive guide for evaluating and understanding restaurant market research to ensure that you can harness the power of this data with understanding and confidence.

Sales Prospecting in the Foodservice Market

Whether you are a supplier selling to restaurants or a restaurateur looking to understand new opportunities within the market, data-driven insights offer a far more powerful approach when utilising sales techniques. Your sales team should be equipped with the data-driven insights and analytics needed to better understand the market and focus their time and effort in the areas with the highest potential of return. With detailed restaurant data, sales teams can better target prospects, compare performance within the industry and make use of data-driven opportunities from the highly accurate and comprehensive insights.

Marketing to the Foodservice Market

In order to attract, convert and close more leads, understanding the way the foodservice market works and how your brand can benefit is absolutely essential. With insights, knowledge and analytics into the market, you can target your marketing efforts to the ways that best fit the market. You can also create segmented marketing plans to best capitalise on the different sub-market opportunities. Data-led industry insights will enable you to create compelling campaigns and gain a competitive edge on your competitors.

Find Kitchens & Expand Operations

Gaining insights into the foodservice market can help you streamline production innovation as well as expand the scope of your brands. Hands-on data and intelligent market analytics help you identify any new market channels as well as any new product lines. Foodservice market intelligence is essential for suppliers and restaurateurs who may be seeking to exponentially grow their business.

Data Enrichment

With highly detailed data-enrichment, you can implement more comprehensive market insights to ensure that you have the confidence to make decisions that are right for you and your business. The confidence of data-worked insights can offer the assurance you need when looking to make investments or roll out a new product to the market.


For those in the foodservice market, gaining access to data-driven insights and analytics is essential to ensure that you remain one step ahead of the competition. Harnessed correctly, the power of data science, AI and market analytics will help you to identify new opportunities, streamline production and growth and gain the confidence to make decisions with complete trust. With the advantages and values that restaurant and foodservice data research offer, ensuring you understand and invest in them is the key to achieving success in the competitive market space.