With advanced analytics capabilities, restaurant product analytics tools make it easier to uncover meaningful insights about their customers, markets, products, and more. This allows industry professionals to get a better handle on how to enhance their plans and make informed decisions for their business.
But with the surge of product analytics tools available in the market, it is challenging to decide which one to rely on for your ambitious growth. To help you make the best decision for you and your team, this article will provide a comprehensive guide to evaluating and understanding restaurant product analytics tools.
Brizo: Unlock Powerful Insights into the Foodservice Market
Brizo is an advanced product analytics platform that provides in-depth insights into the competitive foodservice market and its menu data. This enables industry professionals to engage in highly targeted research, both to uncover new sales prospects and to expand their operations.
Using Brizo’s comprehensive data sets, restaurant technology providers can acquire the data-driven insights needed to succeed. From understanding market trends to uncovering competitors, Brizo enhances your professional life with powerful analytics backed by artificial intelligence, big data, and data science.
Sales Intelligence: Streamlining the Prospecting Process
Product analytics tools can play a critical role in streamlining the sales prospecting process. When purchasing an analytics platform, restaurant marketers need to thoroughly evaluate the tool’s capacity for distinguishing potential customers and unlocking customer insights. Does the tool provide the optimal data sources needed to properly target areas and segments of the foodservice market?
Sales intelligence is the ability to quickly and accurately qualify leads and track sales profiles on prospects, so it’s important to select a product analytics tool that allows quick access to multiple sales databases. Furthermore, you want to make sure the tool allows for segmenting customers into market-specific categories or “profiles,” so you can better target potential customers based on their foodservice preferences.
Competitive & Marketing Intelligence: Taking Market Research to the Next Level
Once you’ve identified the best sales prospects from the foodservice market, you need to be able to analyze their competitive landscape to assess current and future growth. In order to do this, you need a comprehensive product analytics tool that offers insights into competitors and their strategies. This includes collecting data around customer reviews, local trends, key competitors, and any other information pertaining to their market.
You also want to make sure your product analytics platform provides marketing intelligence that allows you to optimize campaigns, uncover customer sales drivers, and understand the data that should be leveraged in marketing copy and promotional activities.
Data Enrichment: Leveraging Industry Insights for More Informed Decisions
Access to better data sources helps make decision-making easier – but it’s not enough. To get the best results from your data, you need a product analytics tool that can help you enrich your system with comprehensive industry insights. Such insights can include restaurant data, market trends, recipe information, and customer demographics.
In order to make the most out of your data, it’s important to select a product analytics platform that offers reliable restaurant and industry data combined with AI-driven insights. With an analytics tool that boosts your data accuracy and reliability, you can be sure that all of your decisions are based on the latest and most reliable insights.
Final thoughts
As the foodservice market becomes more saturated with restaurant technology providers, selecting the right product analytics tool is becoming increasingly important. With the comprehensive guide to evaluating and understanding restaurant product analytics tools presented in this article, you now have the knowledge to assess the options and determine which platform is right for your unique needs.
