As a head of sales in the food and beverage distributing industry, you know how essential it is to stay ahead of competitors and thriving in the popular foodservice market with your products. With the ever-evolving changes and the technology we have available, it is important for foodservice organizations to consider investing in ad intelligence programs to maximize their prospects and sales. In this guide, we will discuss the benefits of ad intelligence programs and how to evaluate them in order to make the right decisions for your business.
Ad intelligence programs like Brizo provide a board and diverse set of data with unique fields specific to the food service industry. This helps sales teams to find prospects and research deeper into the market with targeted data. It enables companies to use data to inform their marketing strategy to better attract, convert and close more leads. With such data, you can more strategically expand your brand and streamline production innovation.
Sales Prospecting and Foodservice Market
Through ad intelligence programs, you can equip your sales team with data-driven insights and analytics to better understand the trends of the foodservice market. With this perspective, you can better identify the buyers that are most fitted for your product and likely to purchase. Such insights enables you to align your sales strategy to meet customer expectations.
Effectively engaging the foodservice market will require you to know which market players exist. Having access to comprehensive market insights helps you become aware of the types of clients in the sector and also enables you to better strategize your target audience and tailor the product for them.
Marketing to the Foodservice Market
With ad intelligence programs, you can also observe which restaurants, cuisine trends, and food sectors are thriving or diminishing and target your marketing campaigns accordingly. You can also study the customer reviews, food preferences, and feedback from the restaurant owners to better craft content and advertisements tailored to your target audience attractive to that specific market.
Leveraging data-driven marketing allows you to draw precious insights from the data collected, e.g. identify trends, common patterns, and courses of action likely to benefit the business. Data Enrichment is also a helpful tool as you can identify relevant information to the foodservice market to supplement your existing datasets and enhance your systems for better decision-making.
Find Kitchens and Expand Operations
Ad intelligence programs also assist you with the growth and expansion of your brand. By using the intelligence data, you can easily identify current potential customers and find new kitchens to optimize your operations and where there is growth in demand. The data collected also makes it easier for you to identify locations where to deploy new product offerings and explore emerging markets.
Evaluating and Implementing Ad Intelligence Programs
As you review and decide the suitable ad intelligence program for your business, consider the following aspects: the quality of the data being collected, the delivery time frame, the cost-benefit analysis, the ease of use, and the customer service provided when running into issues. Additionally, it is also important to consider how the data collected could potentially be used for multiple purposes beyond the portals.
Also, ensure you leverage the crucial indicators that will help you determine success with the ad intelligence program. Different key performance indicators exist for each objectives, for example sales prospecting aims to identify the total revenue generated, the number of prospects gained, and the end-to-end conversion rate of leads. Similarly, for marketing, consider the customer engagement rate, the sales conversion rate, and the trial sign-ups rate.
Takeaway
Investing in an ad intelligence program for your foodservice business can be a great opportunity to create opportunities and deliver successful results. Evaluate and understand the data being collected and the associated costs to implement the solution. Leverage the collected data to engage your customers and drive targetted growth, to remain competitive and successful in the market.
